There is a remarkable social group within the so called "new middle class" whose interests seek to perpetuate the traditional family and are against homosexual relationships and gay marriage. They are the evangelicals of the prosperity theology. The author of this paper shows that moral militant conservatism, on the one hand, and the adherence to modern and postmodern values of capitalist consumerism culture through prosperity theology, on the other, are not contradictory or necessary out of rhythm in the modernization process of this group. In fact, both of them are the two sides of a single process of the particular affirmation of human dignity of this group.
evangelicals; prosperity theology; family; homophobia; religion; modernity