New Technologies of Information Use by Health Professionals in Bahia is a descriptive study of how much of the information technology is in usage amongst the health area in the city of Salvador, Bahia, Brazil. It was developed from the revision of literature and multiple field researches carried through medicine doctors and users of the segment of clinical analyses laboratories. The research describes what is typical in the relation that the doctor has with the information technology and with clinical analyses laboratories, as well as it investigates the peculiarities of the relationship of professionals with patients, reviewing the meaning of to provide assistance in the sector. Since it was an exploratory study with nominal scales, predominantly, it was used percentile indicators, mode, measures of position and association. The results demonstrate that the use of technology is a trend of the studied population and reveal that relevant impact is to be proportionated by the adoption of new technologies in the health sector in the following years.
information technology; relationship marketing; health
