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Motivação e resistência ao uso da tecnologia da informação: um estudo entre gerentes

This paper analyses the motivational aspects and resistance to the use of information technology by Brazilian managers. Data were gathered from managers working for 43 companies to test the intrinsic and extrinsic factors that influence the use of this technology in their workplace. Three motivating factors were studied: usefulness, easy of use and enjoyment. The results show that these motivators are interrelated and that enjoyment is an important factor for evaluating this technology as a useful one for managers' daily activities. On the other hand, personal resistance to information technology, particularly microcomputers, increases the perception of this technology as a difficult one to be used and, indirectly, lessens the perception of its usefulness. Based on these results, we discuss opportunities and actions to be taken to capacitate Brazilian companies to do a better use of modern information technology.

information technology; human computer interaction; intrinsic motivation; resistance to technology; microcomputer usefulness


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