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CONTRIBUTIONS OF INTERNATIONAL BUSINESS FROM A POSTCOLONIAL PERSPECTIVE: A CRITICAL REVIEW

Aportes de los negocios internacionales desde una perspectiva poscolonial: una revisión crítica

ABSTRACT

The mainstream literature on international business has played a key role in an asymmetric international process by prioritizing hegemonic power and dominance of developed countries. Practices of this Imperialism, especially by multinational companies, are traditionally rooted in colonial legacies. This article reviews the theoretical and empirical research on international business from the critical perspective of post-colonialism. The findings show that multinational enterprises possess advantages over their host country, suggesting further traces of dominance between colonizers and former colonies. Specifically, findings show that topics around language, slavery, control mechanisms, imperialism, and capitalism are dominant in the field of international business, suggesting a strong effect of historical colonialism on international business activities. The critical analysis grounded on post-colonial and international business perspectives draw attention to some neglected, if not untouched, strands with substantial gaps in the prevalent knowledge, opening new avenues for future research.

Keywords:
International Business; multinationals; colonialism; post-colonialism; postcolonial theory

RESUMEN

La literatura dominante sobre negocios internacionales ha jugado un papel clave en un proceso internacional asimétrico al priorizar el poder hegemónico y el dominio de los países desarrollados. Las prácticas de este imperialismo, especialmente por parte de empresas multinacionales, están tradicionalmente arraigadas en legados coloniales. Este artículo, por lo tanto, tiene como objetivo revisar la investigación teórica y empírica sobre los negocios internacionales desde la perspectiva crítica del poscolonialismo. Los hallazgos muestran que las empresas multinacionales poseen ventajas sobre su país anfitrión, lo que sugiere más rastros de dominio entre los colonizadores y las excolonias. Específicamente, los hallazgos muestran que los temas relacionados con el idioma, la esclavitud, los mecanismos de control, el imperialismo y el capitalismo son dominantes en el campo de los negocios internacionales, lo que sugiere un fuerte efecto del colonialismo histórico en las actividades comerciales internacionales. El análisis crítico basado en las perspectivas poscoloniales y de negocios internacionales llama la atención sobre algunos aspectos descuidados, si no intactos, con brechas sustanciales en el conocimiento predominante, abriendo nuevas vías para futuras investigaciones.

Palabras clave:
Negocios Internacionales; multinacionales; colonialismo; poscolonialismo; teoría poscolonial

RESUMO

A literatura dominante sobre negócios internacionais tem desempenhado um papel fundamental em um processo internacional assimétrico ao priorizar o poder hegemônico e o domínio dos países desenvolvidos. As práticas desse imperialismo, especialmente por empresas multinacionais, estão tradicionalmente enraizadas em legados coloniais. Este artigo, portanto, tem como objetivo revisar a pesquisa teórica e empírica sobre negócios internacionais sob a perspectiva crítica do pós-colonialismo. Os resultados mostram que as empresas multinacionais possuem vantagens sobre o país anfitrião, sugerindo, ainda, traços de domínio entre colonizadores e ex-colônias. Especificamente, os resultados mostram que tópicos sobre linguagem, escravidão, mecanismos de controle e imperialismo e capitalismo são dominantes no campo dos negócios internacionais, sugerindo um forte efeito do colonialismo histórico nas atividades comerciais internacionais. A análise crítica fundamentada em perspectivas pós-coloniais e de negócios internacionais chama a atenção para algumas vertentes negligenciadas, senão intocadas, com lacunas substanciais no conhecimento prevalente, abrindo novos caminhos para pesquisas futuras.

Palavras-chave:
Negócios internacionais; multinacionais; colonialismo; pós-colonialismo; teoria pós-colonial

INTRODUCTION

In recent years, there has been a significant increase in International Business (IB) studies as a distinct field to understand multinational corporations’ (MNCs) international activities (Meyer, 2017Meyer, K. E. (2017). International business in an era of anti-globalization. Multinational Business Review, 25(2), 78-90. https://doi.org/10.1108/MBR-03-2017-0017
https://doi.org/10.1108/MBR-03-2017-0017...
; Yeganeh, 2020Yeganeh, H. (2020). A critical examination of the social impacts of large multinational corporations in the age of globalization. Critical Perspectives on International Business, 16(3), 193-208. https://doi.org/10.1108/cpoib-01-2019-0001
https://doi.org/10.1108/cpoib-01-2019-00...
). A large number of IB scholars have examined the determinants of cross-border activities, location attractiveness, firm-specific ownership advantages and firm-specific capabilities, the Uppsala approach, and advantages of the firm in a specific host country (Buckley & Casson, 1976Buckley, P. J., & Casson, M. (1976). The future of the multinational enterprise. Macmillan Press.; Dunning, 1988Dunning J. H. (1988). The eclectic paradigm of international production: A restatement and some possible extensions. Journal of International Business Studies, 19, 1-31. https://doi.org/10.1057/palgrave.jibs.8490372
https://doi.org/10.1057/palgrave.jibs.84...
; Hymer, 1960Hymer S. H. (1960). The international operation of national firms: A study of direct foreign investment (Ph.D. dissertation, Massachusetts Institute of Technology). (Published by MIT Press, 1966).; Johanson & Vahlne, 1977Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8, 23-32. https://doi.org/10.1057/palgrave.jibs.8490676
https://doi.org/10.1057/palgrave.jibs.84...
). Further, mainstream IB literature has often prioritized MNCs’ activity and performance across different host countries (Buckley, 2021Buckley, P. J. (2021). The role of history in international business: Evidence, research practices, methods and theory. British Journal of Management, 1-15. https://doi.org/10.1111/1467-8551.12446
https://doi.org/10.1111/1467-8551.12446...
), while studies have argued that emerging economies show institutional issues (Jacob et al., 2022Jacob, D., Svystunova, L., & Rao-Nicholson, R. (2022). MNE post-entry institutional strategies in emerging markets: An organizational field position perspective. European Management Review, 19(1), 53-74. https://doi.org/10.1111/emre.12472
https://doi.org/10.1111/emre.12472...
; Peng, 2003Peng, M. W. (2003). Institutional transitions and strategic choices. Academy of Management Review, 28(2), 275-296. https://doi.org/10.5465/amr.2003.9416341
https://doi.org/10.5465/amr.2003.9416341...
) that may undermine their activities.

Accordingly, the field of IB was originally developed based on the behavior of firms from developed countries, especially the United States and European countries (Guedes & Faria, 2010Guedes, A. L., & Faria, A. (2010). International management, business and relations in Latin America. Critical Perspectives on International Business, 6(2/3), 145-161. https://doi.org/10.1108/17422041011049969
https://doi.org/10.1108/1742204101104996...
). Thus, mainstream IB studies provide the necessary conditions to domesticate local practices and “cultures” and introduce/transfer “global” theories and knowledge (Ibarra-Colado et al., 2010Ibarra-Colado, E., Faria, A., & Guedes, A. L. (2010). Introduction to the special issue on “Critical international management and international critical management: perspectives from Latin America”. Critical Perspectives on International Business, 6(2/3), 86-96. https://doi.org/10.1108/17422041011049923
https://doi.org/10.1108/1742204101104992...
). This enables the expansion of the neo-imperial space through the dominant theory of globalization and thus quickly accelerates the world to the stage of global homogeneity (Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
; Fatehi & Taasoobshirazi, 2020Fatehi, K., & Taasoobshirazi, G. (2020). Contemplating the future: Mutating capitalism. Thunderbird International Business Review, 62(2), 161-169. https://doi.org/10.1002/tie.22113
https://doi.org/10.1002/tie.22113...
). The field of IB gained new momentum in 2000 when studies on critical perspectives started to discuss the universal logic within IB studies stressing views of different countries, cultures, and values (Banerjee & Linstead, 2001Banerjee, S. B., & Linstead, S. (2001). Globalization, multiculturalism and other fictions: Colonialism for the new millennium? Organization, 8(4), 683-722. https://doi.org/10.1177/135050840184006
https://doi.org/10.1177/135050840184006...
; Cairns, 2019Cairns, G. M. (2019). Critical engagement in international business: Creating meaning for a broad constituency. Critical Perspectives on International Business, 15(2/3), 262-272. https://doi.org/10.1108/cpoib-01-2019-0004
https://doi.org/10.1108/cpoib-01-2019-00...
).

There is an understanding that the scientific progress in the field - such as the emergence of the journal Critical Perspectives on International Business (CPoIB) - paved the way for relevant critical studies on IB (e.g., Roberts & Dörrenbächer, 2012Roberts, J., & Dörrenbächer, C. (2012). The futures of critical perspectives on international business. Critical Perspectives on International Business, 8(1), 4-13. https://doi.org/10.1108/17422041211197530
https://doi.org/10.1108/1742204121119753...
) to gain strength, quantity, and geographical amplitude against the mainstream theory of IB. These critical studies have argued that research on IB contributes to reinforcing and perpetuating the dominance of developed countries over those still in development but without meaningful consideration of the broad social and economic impacts of their activities (Cairns, 2019Cairns, G. M. (2019). Critical engagement in international business: Creating meaning for a broad constituency. Critical Perspectives on International Business, 15(2/3), 262-272. https://doi.org/10.1108/cpoib-01-2019-0004
https://doi.org/10.1108/cpoib-01-2019-00...
). Nevertheless, research still lacks interest and extension in confronting externalities from MNCs’ activities, especially in emerging economies, largely explored in the face of their colonial tied with imperial nations (Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
; Glaister et al., 2020Glaister, K. W., Driffield, N., & Lin, Y. (2020). Foreign direct investment to Africa: Is there a colonial legacy? Management International Review, 60, 315-349. https://doi.org/10.1007/s11575-020-00415-w
https://doi.org/10.1007/s11575-020-00415...
; Meouloud et al., 2019Meouloud, T. A., Mudambi, R., & Hill, T. L. (2019). The Metropolitan effect: Colonial influence on the internationalization of Francophone African firms. Management and Organization Review, 15(1), 31-53. https://doi.org/10.1017/mor.2019.3
https://doi.org/10.1017/mor.2019.3...
; Sayed & Agndal, 2022Sayed, Z., & Agndal, H. (2022). Offshore outsourcing of R&D to emerging markets: Information systems as tools of neo-colonial control. Critical Perspectives on International Business, 18(3), 281-302. https://doi.org/10.1108/cpoib-07-2020-0089
https://doi.org/10.1108/cpoib-07-2020-00...
).

Despite all efforts and the contributions of previous research (e.g., Roberts & Dörrenbächer, 2012Roberts, J., & Dörrenbächer, C. (2012). The futures of critical perspectives on international business. Critical Perspectives on International Business, 8(1), 4-13. https://doi.org/10.1108/17422041211197530
https://doi.org/10.1108/1742204121119753...
, 2014Roberts, J., & Dörrenbächer, C. (2014). Challenging the orthodox: A decade of critical perspectives on international business. Critical Perspectives on International Business, 10, 2-20. https://doi.org/10.1108/cpoib-12-2013-0053
https://doi.org/10.1108/cpoib-12-2013-00...
), less emphasis has been placed on the relationship between IB activity and postcolonialism. Thus, the mainstream IB studies remain unclear and lack the objectivity to address how IB and MNCs’ activities are closely tied to the past colonial landscape. To address this gap, this article reviews the theoretical and empirical research on IB from the critical perspective of postcolonialism. By selecting the fields of IB and postcolonialism (Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
; Westwood & Jack, 2007Westwood, R., & Jack, G. (2007). Manifesto for a post-colonial international business and management studies. Critical Perspectives on International Business and Management Studies, 3(3), 246-265. https://doi.org/10.1108/17422040710775021
https://doi.org/10.1108/1742204071077502...
), we extended the analysis to clarify IB studies’ contributions by proposing a review and future research agenda. Our motivation stems from the observation that most IB studies rely on broad discussions originating from the internationalization process (Buckley, 2021Buckley, P. J. (2021). The role of history in international business: Evidence, research practices, methods and theory. British Journal of Management, 1-15. https://doi.org/10.1111/1467-8551.12446
https://doi.org/10.1111/1467-8551.12446...
), while historical specificities on the process of MNCs’ expansion tied to colonialism remain largely underexplored.

Some contributions are noteworthy. By adopting a postcolonial perspective, we explicitly consider the role of modern IB activity and review the contributions of IB from a critical perspective. Our research contributes to critical IB studies as critical literature is getting ripe to push this field to the next level (e.g., Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
; Roberts & Dörrenbächer, 2012Roberts, J., & Dörrenbächer, C. (2012). The futures of critical perspectives on international business. Critical Perspectives on International Business, 8(1), 4-13. https://doi.org/10.1108/17422041211197530
https://doi.org/10.1108/1742204121119753...
, 2014Roberts, J., & Dörrenbächer, C. (2014). Challenging the orthodox: A decade of critical perspectives on international business. Critical Perspectives on International Business, 10, 2-20. https://doi.org/10.1108/cpoib-12-2013-0053
https://doi.org/10.1108/cpoib-12-2013-00...
). The critical literature on IB is still in its youth, marking a significant step in the long-delayed emergence of critical studies as alternative perspectives on the new global order (Murphy, 2006Murphy, J. (2006). Critical challenges in the emerging global managerial order. Critical Perspectives on International Business, 2(2), 128-146. https://doi.org/10.1108/17422040610661307
https://doi.org/10.1108/1742204061066130...
). We contribute to the field with a critical analysis under the post-colonialism lens to identify the main contributions of IB in a modern and globalized economy. We add to past studies (Boussebaa et al., 2014Boussebaa, M., Sinha, S., & Gabriel, Y. (2014). Englishization in offshore call centers: A postcolonial perspective. Journal of International Business Studies, 45, 1152-1169. https://doi.org/10.1057/jibs.2014.25
https://doi.org/10.1057/jibs.2014.25...
; Westwood & Jack, 2007Westwood, R., & Jack, G. (2007). Manifesto for a post-colonial international business and management studies. Critical Perspectives on International Business and Management Studies, 3(3), 246-265. https://doi.org/10.1108/17422040710775021
https://doi.org/10.1108/1742204071077502...
), critically reviewing the IB literature to untangle how this field is tied to postcolonial legacies (Glaister et al., 2020Glaister, K. W., Driffield, N., & Lin, Y. (2020). Foreign direct investment to Africa: Is there a colonial legacy? Management International Review, 60, 315-349. https://doi.org/10.1007/s11575-020-00415-w
https://doi.org/10.1007/s11575-020-00415...
). Distinctively, we respond to a call for IB studies providing critical analyses (Buckley, 2021Buckley, P. J. (2021). The role of history in international business: Evidence, research practices, methods and theory. British Journal of Management, 1-15. https://doi.org/10.1111/1467-8551.12446
https://doi.org/10.1111/1467-8551.12446...
). Against this backdrop, the IB literature still lacks criticism and fuller understanding. We believe that a critical review helps fill this gap, accelerating research in the field of IB. We advance the IB literature by considering the postcolonialism lens to clarify and provide new insights for further studies.

THEORETICAL BACKGROUND

Critical studies include different research groups and theories that offer and share their discursive features (Alvesson & Deetz, 2000Alvesson, M., & Deetz, S. (2000). Doing critical management research. Sage.). The roots of critical perspective started in the 1920s by a group of unorthodox German Marxists who formed the Frankfurt School and significantly influenced Western thought, mainly considering philosophical themes. Critical studies provide an intellectual counterforce to orthodox social theories, which legitimize the technocratic administration of the modern and advanced industrial society (Adler et al., 2007Adler, P. S., Forbes, L. C., & Willmott, H. (2007). Critical management studies. The Academy of Management Annals, 1(1), 119-179. https://doi.org/10.5465/078559808
https://doi.org/10.5465/078559808...
). Furthermore, Adler et al. (2007)Adler, P. S., Forbes, L. C., & Willmott, H. (2007). Critical management studies. The Academy of Management Annals, 1(1), 119-179. https://doi.org/10.5465/078559808
https://doi.org/10.5465/078559808...
and Mandiola (2010)Mandiola, M. P. (2010). Latin America’s critical management? A liberation genealogy. Critical Perspectives on International Business, 6(2/3), 162-176. https://doi.org/10.1108/17422041011049978
https://doi.org/10.1108/1742204101104997...
argue that the role of critical perspective is not targeted at poor management but at the business system and forms of management, allowing their perpetuation.

Traditionally, critical studies on the field of IB return to critiques of bureaucracy and capitalism with the premise that these structures exert power and control on the process and work relations perpetuating and legitimizing current forms of society - capitalism, patriarchy, racism, colonialism, imperialism, and productivity (Adler et al., 2007Adler, P. S., Forbes, L. C., & Willmott, H. (2007). Critical management studies. The Academy of Management Annals, 1(1), 119-179. https://doi.org/10.5465/078559808
https://doi.org/10.5465/078559808...
; Fatehi & Taasoobshirazi, 2020Fatehi, K., & Taasoobshirazi, G. (2020). Contemplating the future: Mutating capitalism. Thunderbird International Business Review, 62(2), 161-169. https://doi.org/10.1002/tie.22113
https://doi.org/10.1002/tie.22113...
). Unsurprisingly, several lines of research in critical studies have emerged, resulting in a diffuse and multifaceted field that, like many other scientific fields, presents inconsistencies. The definition of what is critical in IB studies has been a subject of considerable debate, resulting in difficulty in synthesizing the literature and defining what is truly critical (see Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
). Thus, we conceive that it is not possible to stress all the literature in all kinds of critical studies in a single research.

Therefore, it is important to define the boundaries of analysis and appropriate “critical” terminology in this research. Consistent with the definition of other studies (see Adler et al., 2007Adler, P. S., Forbes, L. C., & Willmott, H. (2007). Critical management studies. The Academy of Management Annals, 1(1), 119-179. https://doi.org/10.5465/078559808
https://doi.org/10.5465/078559808...
; Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
; Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
), we note that IB can be critically discussed considering a postcolonial perspective (Boussebaa et al., 2014Boussebaa, M., Sinha, S., & Gabriel, Y. (2014). Englishization in offshore call centers: A postcolonial perspective. Journal of International Business Studies, 45, 1152-1169. https://doi.org/10.1057/jibs.2014.25
https://doi.org/10.1057/jibs.2014.25...
; Westwood & Jack, 2007Westwood, R., & Jack, G. (2007). Manifesto for a post-colonial international business and management studies. Critical Perspectives on International Business and Management Studies, 3(3), 246-265. https://doi.org/10.1108/17422040710775021
https://doi.org/10.1108/1742204071077502...
). By doing so, we prefer to be more inclusive in defining what is critical as there is much to gain from focusing on a relatively small constellation of factors in IB from a postcolonial perspective. Therefore, postcolonialism is consistent with our objective as the IB activities are strongly related to historical events such as colonialism (Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
; Glaister et al., 2020Glaister, K. W., Driffield, N., & Lin, Y. (2020). Foreign direct investment to Africa: Is there a colonial legacy? Management International Review, 60, 315-349. https://doi.org/10.1007/s11575-020-00415-w
https://doi.org/10.1007/s11575-020-00415...
).

RESEARCH METHODS

For the critical literature review, the approach adopted for selecting the scientific literature allowed us to capture relevant studies on two streams: the classical field of critical studies on IB and specific journal outlets. First, we searched for articles in the fields of business economics and management based on a common set of keywords - “colonial” or “postcolonial” or “neo-colonial” and “imperialism” or “neo-imperialism” (e.g., Adler et al., 2007Adler, P. S., Forbes, L. C., & Willmott, H. (2007). Critical management studies. The Academy of Management Annals, 1(1), 119-179. https://doi.org/10.5465/078559808
https://doi.org/10.5465/078559808...
; Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
; Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
). Second, we selected the “international business” term for all search fields to identify articles addressing any type of IB research.

We retrieved articles from the Science Citation Index Expanded (SCI-Expanded), Social Science Citation Index (SSCI), and Emerging Sources Citation Index - ESCI (contains relevant journals, such as the CPoIB) from the Web of Science Core Collection from the first date available in the search engine to March 31, 2022. It is worth noting that there are specific journals oriented to critical studies on the field of IB, such as “CPoIB,” which is a high-quality peer-reviewed journal with a comprehensive list of the most important articles on critical studies in the field of IB (Cairns, 2019Cairns, G. M. (2019). Critical engagement in international business: Creating meaning for a broad constituency. Critical Perspectives on International Business, 15(2/3), 262-272. https://doi.org/10.1108/cpoib-01-2019-0004
https://doi.org/10.1108/cpoib-01-2019-00...
). The other scientific search engines were recognized for their highest coverage, rigor, reliability, high-impact factors, and international recognition in all scientific domains.

The search results were imported into the Mendeley reference manager to organize each article that might be overlooked using another method. The application of the criteria provided us with 6,570 articles. All ambiguities were removed. For standardization and to maintain the quality of the analysis, we considered only double-blind peer-reviewed articles written in English (excluding chapters and books, symposiums, and proceeding articles). Further, articles not pertinent to the field of IB or any pre-selected keywords were excluded. A review of the full text allowed us to exclude other articles that were out of coherency with the objective. After screening pertinent articles, the sample yielded 49 articles (theoretical and empirical studies). Table 1 shows the list of articles.

Table 1
Synthesis of related IB studies and postcolonialism

RESULTS

Contributions of International Business from a postcolonialism perspective

The traditional IB theory is supported by the internationalization theory (Hymer, 1960Hymer S. H. (1960). The international operation of national firms: A study of direct foreign investment (Ph.D. dissertation, Massachusetts Institute of Technology). (Published by MIT Press, 1966).; Johanson & Vahlne, 1977Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8, 23-32. https://doi.org/10.1057/palgrave.jibs.8490676
https://doi.org/10.1057/palgrave.jibs.84...
) and the eclectic paradigm (Dunning, 1998), both considering ownership-specific or firm-specific advantages (Buckley, 1988Buckley, P. J. (1988) The Limits of Explanation: Testing the Internalization Theory of the Multinational Enterprise. Journal of International Business Studies, 19, 181-193. http://dx.doi.org/10.1057/palgrave.jibs.8490382
http://dx.doi.org/10.1057/palgrave.jibs....
, 2021Buckley, P. J. (2021). The role of history in international business: Evidence, research practices, methods and theory. British Journal of Management, 1-15. https://doi.org/10.1111/1467-8551.12446
https://doi.org/10.1111/1467-8551.12446...
). In response to the speech of a globalized and homogeneous world without polarities, several scholars (e.g., Banerjee & Linstead, 2001Banerjee, S. B., & Linstead, S. (2001). Globalization, multiculturalism and other fictions: Colonialism for the new millennium? Organization, 8(4), 683-722. https://doi.org/10.1177/135050840184006
https://doi.org/10.1177/135050840184006...
; Cairns, 2005Cairns, G. (2005). Perspectives on a personal critique of international business. Critical Perspectives on International Business, 1(1), 43-55. http://dx.doi.org/10.1108/17422040510577898
http://dx.doi.org/10.1108/17422040510577...
; Faria et al., 2010Faria, A., Ibarra-Colado, E., & Guedes, A. L. (2010). Internationalization of management, neoliberalism and the Latin America challenge. Critical Perspectives on International Business, 6(2/3), 97-115. https://doi.org/10.1108/17422041011049932
https://doi.org/10.1108/1742204101104993...
) have recognized that these forms of business perpetuate colonialism practices. Colonialism is a historical perspective (Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
), understood as the contemporary global system of hegemonic economic power under late capitalism based on a heavily proactive and aggressive form of strategy to exploit natural resources from other locations (Westwood & Jack, 2007Westwood, R., & Jack, G. (2007). Manifesto for a post-colonial international business and management studies. Critical Perspectives on International Business and Management Studies, 3(3), 246-265. https://doi.org/10.1108/17422040710775021
https://doi.org/10.1108/1742204071077502...
). For example, the first dated records of this practice by MNCs were registered by the British East Indian Company from Dutch and Portuguese traders who built their networks in Asia (Meyer, 2017Meyer, K. E. (2017). International business in an era of anti-globalization. Multinational Business Review, 25(2), 78-90. https://doi.org/10.1108/MBR-03-2017-0017
https://doi.org/10.1108/MBR-03-2017-0017...
).

Accordingly, the hegemonic discourse of globalization replicates several forms of colonialism since the ruling élite highly manages it, including political homogenization and favoritism for MNCs on local benefits, incorporating these élites into global structures and excluding and marginalizing ethnic groups (Banerjee & Linstead, 2001Banerjee, S. B., & Linstead, S. (2001). Globalization, multiculturalism and other fictions: Colonialism for the new millennium? Organization, 8(4), 683-722. https://doi.org/10.1177/135050840184006
https://doi.org/10.1177/135050840184006...
). To date, long colonial traditions and their structures of domination continue to reverberate in profound cultural and material ways. Thus, we organize four main specific categories based on the analysis to discuss their contributions to IB studies under the postcolonialism perspective, which form the structure of this section.

Language

Language and colonialism are core topics in IB studies. Generally, researchers explored the language ties between colony and colonizer as language can play a strong influence over the colony. Language and colony ties among the countries help explain OFDI to other locations (Alcaraz & Salamanca, 2018Alcaraz, J., & Salamanca, E. (2018). Migration and outward FDI: A double direction approach. Review of International Business and Strategy, 28(2), 240-257. https://doi.org/10.1108/RIBS-12-2017-0114
https://doi.org/10.1108/RIBS-12-2017-011...
). For example, Adams et al. (2017)Adams, K., Nayak, B. S., & Koukpaki, S. (2017). Critical perspectives on “manufactured” risks arising from Eurocentric business practices in Africa. Critical Perspectives on International Business, 14(2/3), 210-229. https://doi.org/10.1108/cpoib-11-2016-0058
https://doi.org/10.1108/cpoib-11-2016-00...
identified that MNCs’ language and culture of risk, based on their rent-seeking and resource-seeking strategies, negatively impact post-independent Africa.

Analyzing firms from Francophone Africa, Meouloud et al. (2019)Meouloud, T. A., Mudambi, R., & Hill, T. L. (2019). The Metropolitan effect: Colonial influence on the internationalization of Francophone African firms. Management and Organization Review, 15(1), 31-53. https://doi.org/10.1017/mor.2019.3
https://doi.org/10.1017/mor.2019.3...
concluded that firms from all former colonies follow an internationalization trajectory shaped by the source (colonizer), serving as a lingering influence of colonial ties. Based on the “corporate Englishization” of Indian call centers, Boussebaa et al. (2014)Boussebaa, M., Sinha, S., & Gabriel, Y. (2014). Englishization in offshore call centers: A postcolonial perspective. Journal of International Business Studies, 45, 1152-1169. https://doi.org/10.1057/jibs.2014.25
https://doi.org/10.1057/jibs.2014.25...
discovered that corporations reproduce colonial-style power relations between the “Anglo-sphere” (i.e., English-speaking nations) and the “Rest.” Accordingly, Englishization is a process of normalization, surveillance work that serves to discipline local selves as an imperative order of international competitiveness (e.g., Boussebaa & Brown, 2017Boussebaa, M., & Brown, A. D. (2017). Englishization, identity regulation and imperialism. Organization Studies, 38(1), 7-29. https://doi.org/10.1177/0170840616655494
https://doi.org/10.1177/0170840616655494...
).

Iwashita (2022)Iwashita, H. (2022). Language and identity in the shadow: A multi-case study of a Japanese multinational Corporation. International Business Review, 31(2), 101913. https://doi.org/10.1016/j.ibusrev.2021.101913
https://doi.org/10.1016/j.ibusrev.2021.1...
showed that MNCs have a high need to use the parent country’s language not only because of ethnicity but also because of their post-colonial views. This leads us to argue that, overall, MNCs try to impose their language in other locations, especially when it comes to the English language. For example, African workers handle several languages, including the “imposed” language at work (Abugre, 2018Abugre, J. B. (2018). Cross-cultural communication imperatives: Critical lessons for Western expatriates in multinational companies (MNCs) in sub-Saharan Africa. Critical Perspectives on International Business, 14(2/3), 170-187. https://doi.org/10.1108/cpoib-01-2017-0005
https://doi.org/10.1108/cpoib-01-2017-00...
). In this sense, language differences could have a negative effect on subsidiary performance (Konara & Wei, 2021Konara, P., & Wei, Y. (2021). Does language matter to foreign subsidiary performance? International Marketing Review, 38(2), 276-299. https://doi.org/10.1108/IMR-05-2019-0129
https://doi.org/10.1108/IMR-05-2019-0129...
). In fact, the English language shows a hierarchy and, at its very best, is the most inexpensive among trade languages (Selmier & Oh, 2012Selmier, W. T., II, & Oh, C. H. (2012). International business complexity and the internationalization of languages. Business Horizons, 55(2), 189-200. https://doi.org/10.1016/j.bushor.2011.11.006
https://doi.org/10.1016/j.bushor.2011.11...
).

Overall, language is very influential in business practices. Today, colonialism traces endure across countries. However, our understanding is still rather limited about its domination, such as “Englishization” in emerging economies over native languages. Some studies focused on language as a determinant in MNCs' activities. Nonetheless, some of the effects of language on human behavior still have to be researched in more detail. Critically, this arguably results in severe impacts on societies. We thus believe that part of this issue refers to MNCs and the prevalence of a dominating language in the globalization process.

Slavery

Other scholars focus on the relationship between slavery and MNCs. By its very nature, slavery is a historical aberration (Burmester et al., 2019Burmester, B., Michailova, S., & Stringer, C. (2019). Modern slavery and international business scholarship: The governance nexus. Critical Perspectives on International Business, 15(2/3), 139-157. https://doi.org/10.1108/cpoib-02-2019-0011
https://doi.org/10.1108/cpoib-02-2019-00...
). Several emerging economies still show a large scar of the savage colonization perpetrated by the Empires.

Over the years, studies continue to show how companies in emerging economies show labor conditions analogous to slavery and how MNCs heavily explore the material resources of colonies (Boussebaa & Morgan, 2014Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
). For example, the rise of child labor exploded, especially during the COVID-19 pandemic (Wuilbercq, 2021Wuilbercq, E. (2021, June). Child labour rises globally for the first time in decades. https://www.reuters.com/article/global-childlabour-idUSL5N2NQ0NK
https://www.reuters.com/article/global-c...
). Western European countries have benefitted much from Africa since slavery times, heavily exploiting people (Stevens & Newenham-Kahindi, 2017Stevens, C., & Newenham-Kahindi, A. (2017). Legitimacy spillovers and political risk: The case of FDI in the African Community. Global Strategy Journal, 7, 10-35. https://doi.org/10.1002/gsj.1151
https://doi.org/10.1002/gsj.1151...
) and natural resources, such as gold and silver, from Latin America (Aguilera et al., 2017Aguilera, R. V., Ciravegna, L., Cuervo-Cazurra, & Gonzalez-Perez, M. A. (2017). Multilatinas and the internationalization of Latin American firms. Journal of World Business, 52(4), 447-460. https://doi.org/10.1016/j.jwb.2017.05.006
https://doi.org/10.1016/j.jwb.2017.05.00...
). Nowadays, many MNCs are accused of aiding child labor in Congo to work in cobalt mining for lithium-ion batteries for electric vehicles for the élite. This is only the tip of the iceberg of the dark remnants of colonialism.

Further, Stringer and Michailova (2018)Stringer, C., & Michailova, S. (2018). Why modern slavery thrives in multinational corporations’ global value chains. Multinational Business Review, 26(3), 194-206. https://doi.org/10.1108/MBR-04-2018-0032
https://doi.org/10.1108/MBR-04-2018-0032...
explain that modern slavery can creep into, persist, and thrive in MNCs’ global value chains (GVCs) due to country institutional failures, which are inherently complex challenges faced by MNCs’ governance. The history repeats in other countries (e.g., Brazil), and child slavery can be found in many industries, especially shoes, which are closely integrated into the global order (French & Wokutch, 2005French, L., & Wokutch, R. E. (2005). Child workers, globalization, and International Business ethics: A case study in Brazil's export-oriented shoe industry. Business Ethics Quarterly, 15(4), 615-640. https://doi.org/10.5840/beq200515443
https://doi.org/10.5840/beq200515443...
). Critically, emerging economies have a weak institutional development (e.g., weak regulatory system) (Peng, 2003Peng, M. W. (2003). Institutional transitions and strategic choices. Academy of Management Review, 28(2), 275-296. https://doi.org/10.5465/amr.2003.9416341
https://doi.org/10.5465/amr.2003.9416341...
), and such institutional failures do not exempt MNCs from exploring or acquiring resources from enslavement.

As noted, modern slavery occurs in many ways within the process of globalization and expansion of MNCs across countries (Robb & Michailova, 2023Robb, B., & Michailova, S. (2023). Multinational enterprises’ narratives about and approaches to modern slavery: An exploratory study. Review of International Business and Strategy,33(2), 199-218. https://doi.org/10.1108/RIBS-10-2021-0128
https://doi.org/10.1108/RIBS-10-2021-012...
). To illustrate, after lawsuits and media pressures, Nestlé increased attention to the cocoa plan program, with efforts that include the slave-free cocoa registration “cocoa plan.” Indeed, Nestlé was one of the first MNCs to undertake efforts to address the issue. Nevertheless, this endeavor is financed by consumers, who pay a tax to fund their engagement in the policy-making process (Burmester et al., 2019Burmester, B., Michailova, S., & Stringer, C. (2019). Modern slavery and international business scholarship: The governance nexus. Critical Perspectives on International Business, 15(2/3), 139-157. https://doi.org/10.1108/cpoib-02-2019-0011
https://doi.org/10.1108/cpoib-02-2019-00...
). Overall, the research work in this area is relatively robust. Critically, we conceive that the shadows of slavery persist in many ways in modern society, especially those indirectly conducted by MNCs.

Mechanisms of control

The pace of internationalization and control of subsidiaries is another behavior shaped by colonialism. Overall, MNC headquarters (the colonizer) shape the identity of the subsidiaries (the colonized) (Storgaard et al., 2020Storgaard, M., Tienari, J., Piekkari, R., & Michailova, S. (2020). Holding on while letting go: Neocolonialism as organizational identity work in a multinational corporation. Organization Studies, 41(11), 1469-1489. https://doi.org/10.1177/0170840620902977
https://doi.org/10.1177/0170840620902977...
). Wanderley and Celano (2018)Wanderley, S., & Celano, A. (2018). Brazil-Bolivia and a horse trade: A postcolonial case within South America. Critical Perspectives on International Business, 14(4), 426-441. https://doi.org/10.1108/cpoib-11-2016-0048
https://doi.org/10.1108/cpoib-11-2016-00...
found a postcolonial relationship between Brazilian headquarters in Bolivia, albeit Brazil never colonized Bolivia. Similar behavior is found in India by service firms. Sayed and Agndal (2020)Sayed, Z., & Agndal, H. (2020). Neo-colonial dynamics in global professional service firms: A periphery perspective. Culture and Organization, 26(5/6), 425-443. https://doi.org/10.1080/14759551.2019.1694928
https://doi.org/10.1080/14759551.2019.16...
highlight the ambivalent nature of the global firm, suggesting that global service firms provide the opportunity for periphery units to become equal to central ones, with coercive and universalizing routines. This is a direct clue that Western MNCs play a role in cultural globalization (Boussebaa, 2021Boussebaa, M. (2021). From cultural differences to cultural globalization: Towards a new research agenda in cross-cultural management studies. Critical Perspectives on International Business, 17(3), 381-398. https://doi.org/10.1108/cpoib-01-2020-0003
https://doi.org/10.1108/cpoib-01-2020-00...
).

Accordingly, such behavior is questioned by Geppert and Dörrenbächer (2014)Geppert, M., & Dörrenbächer, C. (2014). Politics and power within multinational corporations: Mainstream studies, emerging critical approaches and suggestions for future research. International Journal of Management Reviews, 16(2), 226-244. https://doi.org/10.1111/ijmr.12018
https://doi.org/10.1111/ijmr.12018...
as the rules of the game or “who sets them and how far are key subsidiary actors involved in this process.” This is because the internal legitimacy of MNCs’ subsidiaries tends to prioritize socio-cultural bridging strategies alongside the intra-MNCs network due to the effects of external changes (Jacob et al., 2022Jacob, D., Svystunova, L., & Rao-Nicholson, R. (2022). MNE post-entry institutional strategies in emerging markets: An organizational field position perspective. European Management Review, 19(1), 53-74. https://doi.org/10.1111/emre.12472
https://doi.org/10.1111/emre.12472...
). Specifically, studies further emphasize the use of neo-colonial control tools, such as information systems (IS). For example, IS can control and shape relationships, allowing remote and real-time surveillance of Indian contract research organizations in the pharmaceutical industry (Sayed & Agndal, 2022Sayed, Z., & Agndal, H. (2022). Offshore outsourcing of R&D to emerging markets: Information systems as tools of neo-colonial control. Critical Perspectives on International Business, 18(3), 281-302. https://doi.org/10.1108/cpoib-07-2020-0089
https://doi.org/10.1108/cpoib-07-2020-00...
).

The control mechanisms rooted in society bring remembrances of colonialism. Nevertheless, many are invisible, and it is still difficult to determine how they occur in practice. They resonate with a modern image of colonization in which the physical presence is no longer required to control individuals. Overall, we argue that various aspects of control mechanisms are linked between MNCs and their subsidiaries.

Imperialism and capitalism

Several scholars have looked at how capitalism from imperial nations impacted IB activity. Fatehi and Taasoobshirazi (2020)Fatehi, K., & Taasoobshirazi, G. (2020). Contemplating the future: Mutating capitalism. Thunderbird International Business Review, 62(2), 161-169. https://doi.org/10.1002/tie.22113
https://doi.org/10.1002/tie.22113...
explain that the end of communism has altered the nature of rivalry among big powers and has changed it from military-political to economic-political war. Westwood and Jack (2007)Westwood, R., & Jack, G. (2007). Manifesto for a post-colonial international business and management studies. Critical Perspectives on International Business and Management Studies, 3(3), 246-265. https://doi.org/10.1108/17422040710775021
https://doi.org/10.1108/1742204071077502...
criticize the USA as a neo-colonial power, not only due to the colonial rule based on military conquest and physical occupation of nations but due to its economic, cultural, and political power exerting considerable influence on other societies. It seems reasonable to argue that capitalist supremacy has remained the only viable option for managing the economy. Nevertheless, unbridled capitalism may not produce the liberal plan’s proclaimed prosperity (Fatehi & Taasoobshirazi, 2020Fatehi, K., & Taasoobshirazi, G. (2020). Contemplating the future: Mutating capitalism. Thunderbird International Business Review, 62(2), 161-169. https://doi.org/10.1002/tie.22113
https://doi.org/10.1002/tie.22113...
).

Recently we have seen a contrasting movement, the Russian colonialism or the Russian empire and the war in Ukraine. This event triggered a more modern and polite war among imperial nations, such as the capital war, to pressure MNCs to retaliate, impose sanctions and boycott Russia. To illustrate, after operating since 1990 and as a symbol of the iron curtain’s downfall, McDonald’s left Russia on June 12th, 2022. Nevertheless, this has not impeded Russia from opening its own “McDonald’s,” the fast food chain “Vkusno i tochka” (Delicious, full stop) Therefore, we observe the old Russia’s “war against Western neo-colonialism,” a past fire that does not extinguish.

Further, the COVID-19 pandemic has exposed deep-seated colonial legacies and racist remarks in Africa (Dörrenbächer et al., 2021Dörrenbächer, C., Sinkovics, R. R., Becker-Ritterspach, F., Boussebaa, M., Curran, L., Jonge, A. de, & Khan, Z. (2021). The Covid-19 pandemic: Towards a societally engaged IB perspective. Critical Perspectives on International Business, 17(2), 149-164. http://dx.doi.org/10.1108/cpoib-02-2021-0021
http://dx.doi.org/10.1108/cpoib-02-2021-...
). For example, Dörrenbächer et al. (2021Dörrenbächer, C., Sinkovics, R. R., Becker-Ritterspach, F., Boussebaa, M., Curran, L., Jonge, A. de, & Khan, Z. (2021). The Covid-19 pandemic: Towards a societally engaged IB perspective. Critical Perspectives on International Business, 17(2), 149-164. http://dx.doi.org/10.1108/cpoib-02-2021-0021
http://dx.doi.org/10.1108/cpoib-02-2021-...
, p. 9) explained that, in April 2020, two French doctors (Jean-Paul Mira and Camille Locht) in a TV discussion about Covid-19 trials in Europe and Australia reproduced the statement to use Africa as a testing lab for the West. The doctors pointed out that COVID vaccines should be tested first in Africa “where there are no masks, no treatments, no resuscitation”. Critically, we complement this racist practice from Empire nations as Africa was never a priority by the largest pharmaceutical MNCs during the COVID-19 pandemic. Moreover, strong racist behavior emerged from developed countries and their doubts about the quality of vaccines produced by developing economies (e.g., India and China). Therefore, the uncoordinated approach resulted in the pandemic lasting longer than it would if we had tackled it together (Dörrenbächer et al., 2021Dörrenbächer, C., Sinkovics, R. R., Becker-Ritterspach, F., Boussebaa, M., Curran, L., Jonge, A. de, & Khan, Z. (2021). The Covid-19 pandemic: Towards a societally engaged IB perspective. Critical Perspectives on International Business, 17(2), 149-164. http://dx.doi.org/10.1108/cpoib-02-2021-0021
http://dx.doi.org/10.1108/cpoib-02-2021-...
).

As noted, this last postcolonial aspect concerns the power of imperialism and capitalism over other nations. Thus, colonialism is a model of empire adopted and replicated by several Nations. That said, there is still a large dispute over world-hegemonic power. In this context, MNCs are omnipresent with broad dominance across nations, which may accelerate the conflicting power disputes among the strongest nations.

DISCUSSION AND SUGGESTIONS FOR FUTURE RESEARCH

With globalization, MNCs contributed to changing the international business landscape (Johanson & Vahlne, 1977Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8, 23-32. https://doi.org/10.1057/palgrave.jibs.8490676
https://doi.org/10.1057/palgrave.jibs.84...
, Dunning, 1998). Nevertheless, colonialism persisted over time and even may have grown. Empirical evidence suggests that prior colonial ties are positively related to inward FDI from colonizers to former colonies in Africa (Glaister et al., 2020Glaister, K. W., Driffield, N., & Lin, Y. (2020). Foreign direct investment to Africa: Is there a colonial legacy? Management International Review, 60, 315-349. https://doi.org/10.1007/s11575-020-00415-w
https://doi.org/10.1007/s11575-020-00415...
). By examining the historical relationship between Ghana (i.e., former colony) and the UK (i.e., former colonizer), Osei et al. (2020)Osei, C., Omar, M., & Joosub, T. S. (2020). The effect of colonial legacies on Africa’s inward FDI: The case of UK FDI in Ghana. Critical Perspectives on International Business, 16(3), 259-277. https://doi.org/10.1108/cpoib-05-2018-0041
https://doi.org/10.1108/cpoib-05-2018-00...
identified that some remnants of the UK companies from colonial days are still actively operating in Ghana. Complementary, Liou and Rao-Nicholson (2017)Liou, R-S., & Rao-Nicholson, R. (2017). Out of Africa: The role of institutional distance and host-home colonial tie in South African Firms’ post-acquisition performance in developed economies. International Business Review, 26, 1184-1195. https://doi.org/10.1016/j.ibusrev.2017.04.010
https://doi.org/10.1016/j.ibusrev.2017.0...
documented that the performance of South African firms after acquisition can improve benefitting from the colonization history, mitigating the institutional distance. In sum, colonialism still plays a major role in shaping African business.

Further, Yeganeh (2020)Yeganeh, H. (2020). A critical examination of the social impacts of large multinational corporations in the age of globalization. Critical Perspectives on International Business, 16(3), 193-208. https://doi.org/10.1108/cpoib-01-2019-0001
https://doi.org/10.1108/cpoib-01-2019-00...
points out that MNCs dominate the global economic scenario and benefit from their resources to develop sophisticated competitive advantages against smaller rivals and profits to the detriment of local workers. For example, even though MNCs clearly contributed to the economy of Fiji, Daye (2009)Daye, R. (2009). Poverty, race relations, and the practices of International Business: A study of Fiji. Journal of Business Ethics, 89(1), 115-127. https://www.jstor.org/stable/27749762
https://www.jstor.org/stable/27749762...
explains that firms are not likely to initiate actions that will benefit the country in the short term. The author alerts that there are institutional circumstances from colonialism in Fiji, and governments should pressure MNCs to alleviate social inequalities (e.g., adequate wages) as universalistic and abstract codes of conduct from MNCs are not efficient in all cases. We conceive that the lack of clarity in vague codes may trigger a path for modern slavery in emerging countries, especially by GVCs governed by MNCs (Stringer & Michailova, 2018Stringer, C., & Michailova, S. (2018). Why modern slavery thrives in multinational corporations’ global value chains. Multinational Business Review, 26(3), 194-206. https://doi.org/10.1108/MBR-04-2018-0032
https://doi.org/10.1108/MBR-04-2018-0032...
).

Moreover, MNCs are still concerned about their local advantages. Reyes et al. (2019)Reyes, A. B., Newburry, W., Carneiro, J., & Cordova, C. (2019). Using Latin America as a research laboratory: The moderating effect of trade openness on the relationship between inward and outward FDI. Multinational Business Review, 27(2), 122-140. https://doi.org/10.1108/MBR-03-2019-0022
https://doi.org/10.1108/MBR-03-2019-0022...
showed that while foreign firms are cautious of the spillover effect to host country firms, the outward FDI within Latin America shows a historical dependence on natural resources from the region. While the former aims for global competitiveness and market share, the latter is based on resources. Boussebaa and Morgan (2014)Boussebaa, M., & Morgan, G. (2014). Pushing the frontiers of critical international business studies: The multinational as a neo-imperial space. Critical Perspectives on International Business, 10(1/2), 96-106. https://doi.org/10.1108/cpoib-11-2013-0046
https://doi.org/10.1108/cpoib-11-2013-00...
argue that there is still room for exploration of the history of MNCs and the imperial enterprise of yesteryear, including the role of material resources of colonies and in shaping the institutional frameworks of colonies. This is noteworthy because even countries without historical post-colonial ties, such as China (McKenna, 2011McKenna, S. (2011). A critical analysis of North American business leaders’ neocolonial discourse: Global fears and local consequences. Organization, 18(3), 387-406. https://doi.org/10.1177/1350508411398728
https://doi.org/10.1177/1350508411398728...
), are bearing the Imperial position of colonizer, considering a long campaign to explore natural resources and labor in Africa (Kaplinsky & Morris, 2009Kaplinsky, R., & Morris, M. (2009). Chinese FDI in Sub-Saharan Africa: Engaging with large Dragons. European Journal of Development Research, 21(4), 551-569. https://doi.org/10.1057/ejdr.2009.24
https://doi.org/10.1057/ejdr.2009.24...
). For example, China took advantage of the pandemic economic downturn and the pre-pandemic period adopting strategic asset-seeking and control-seeking acquisitions (Das, 2021Das, A. (2021). Predatory FDI during economic crises: Insights from outbound FDI from China and host country responses. Critical Perspectives on International Business, 17(2), 321-341. https://doi.org/10.1108/cpoib-05-2020-0050
https://doi.org/10.1108/cpoib-05-2020-00...
).

A rich body of literature on critical IB studies has been mapping the research on the field of IB, providing relevant insights (e.g., Dörrenbächer & Gammelgaard, 2019Dörrenbächer, C., & Gammelgaard, J. (2019). Critical and mainstream international business research: Making critical IB an integral part of a societally engaged international business discipline. Critical Perspectives on International Business, 15(2/3), 239-261. http://dx.doi.org/10.1108/cpoib-02-2019-0012
http://dx.doi.org/10.1108/cpoib-02-2019-...
; Roberts & Dörrenbächer, 2012Roberts, J., & Dörrenbächer, C. (2012). The futures of critical perspectives on international business. Critical Perspectives on International Business, 8(1), 4-13. https://doi.org/10.1108/17422041211197530
https://doi.org/10.1108/1742204121119753...
, 2014Roberts, J., & Dörrenbächer, C. (2014). Challenging the orthodox: A decade of critical perspectives on international business. Critical Perspectives on International Business, 10, 2-20. https://doi.org/10.1108/cpoib-12-2013-0053
https://doi.org/10.1108/cpoib-12-2013-00...
). Through the critical literature review, our research contributes by offering some potential research avenues. We highlight a few of the most promising streams and insights, providing some additional directions pertaining to the four discussed topics. Our recommendations focus on what is still inconsistent and what deserves further exploration and debate.

Regarding studies on emerging economies, Africa is growing very fast as a laboratory (see Mol et al., 2017Mol, M. J., Stadler, C., & Ariño, A. (2017). Africa: The new frontier for global strategy scholars. Global Strategy Journal, 7(1), 3-9. https://doi.org/10.1002/gsj.1146
https://doi.org/10.1002/gsj.1146...
). Besides the challenges (i.e., extreme conditions in African countries), the region offers great opportunities to push forward the current theories as colonialism still heavily persists and influences the way of doing business between many acquired firms in the region (Barnard et al., 2017Barnard, H., Cuervo-Cazurra, A., & Manning, S. (2017). Africa business research as a laboratory for theory-building: Extreme conditions, new phenomena, and alternative paradigms of social relationships. Management and Organization Review, 13(3), 467-495. https://doi.org/10.1017/mor.2017.34
https://doi.org/10.1017/mor.2017.34...
). Such behavior needs investigation related to MNCs and their ethnocentrism overburdened by domination, power, coordination, and efficiency (Michailova et al., 2017Michailova, S., Piekkari, R., Storgaard, M., & Tienari, J. (2017). Rethinking ethnocentrism in International Business research. Global Strategy Journal, 7, 335-353. https://doi.org/10.1002/gsj.1159
https://doi.org/10.1002/gsj.1159...
) as colonial modes of organization and ethnocentrism take time to change (Abdelrehim et al., 2018Abdelrehim, N., Ramnath, A., Smith, A., & Popp, A. (2018). Ambiguous decolonisation: A postcolonial reading of the IHRM strategy of the Burmah Oil company. Business History, 63(1), 98-126. https://doi.org/10.1080/00076791.2018.1448384
https://doi.org/10.1080/00076791.2018.14...
). This opens interesting avenues of research to investigate how past colonial ties influence the way of doing business in other countries with a legacy of colonialism. Specifically, Glaister et al. (2020)Glaister, K. W., Driffield, N., & Lin, Y. (2020). Foreign direct investment to Africa: Is there a colonial legacy? Management International Review, 60, 315-349. https://doi.org/10.1007/s11575-020-00415-w
https://doi.org/10.1007/s11575-020-00415...
argued that the length of the colonial period and the time that passed after the country’s independence must be considered to understand the colonization effects. Thus, the timeline since colonies gained independence may help researchers to assess specific contingencies of FDI in Africa and further compare with different colonial legacies in other locations (e.g., India and Latin American countries).

Furthermore, we know little about how European countries differ in the use of power to maintain ties with their former colonies. For example, Latin America faced strong European colonialism influencing the MNCs’ foreign expansion to this region (Aguilera et al., 2017Aguilera, R. V., Ciravegna, L., Cuervo-Cazurra, & Gonzalez-Perez, M. A. (2017). Multilatinas and the internationalization of Latin American firms. Journal of World Business, 52(4), 447-460. https://doi.org/10.1016/j.jwb.2017.05.006
https://doi.org/10.1016/j.jwb.2017.05.00...
). Indeed, there are a number of European countries that heavily explored many countries, imbuing and influencing their languages, norms, laws, and culture. As illustrated by Boussebaa (2021)Boussebaa, M. (2021). From cultural differences to cultural globalization: Towards a new research agenda in cross-cultural management studies. Critical Perspectives on International Business, 17(3), 381-398. https://doi.org/10.1108/cpoib-01-2020-0003
https://doi.org/10.1108/cpoib-01-2020-00...
, it is necessary to examine not only the impact of cultural differences but also how corporate globalization shapes and constructs norms, practices, and identities on a transnational scale. To date, we find little research considering why colonizers (e.g., British, Portuguese, Spanish, and French colonies) show path dependence and resilience to maintain business activities with former colonies. Therefore, it is necessary to understand why some European nations have difficulty weaning off their colonial interests.

In addition, we find little research focused on control mechanisms (Storgaard et al., 2020Storgaard, M., Tienari, J., Piekkari, R., & Michailova, S. (2020). Holding on while letting go: Neocolonialism as organizational identity work in a multinational corporation. Organization Studies, 41(11), 1469-1489. https://doi.org/10.1177/0170840620902977
https://doi.org/10.1177/0170840620902977...
; Wanderley & Celano, 2018Wanderley, S., & Celano, A. (2018). Brazil-Bolivia and a horse trade: A postcolonial case within South America. Critical Perspectives on International Business, 14(4), 426-441. https://doi.org/10.1108/cpoib-11-2016-0048
https://doi.org/10.1108/cpoib-11-2016-00...
). Future research should analyze the neocolonial mechanisms of domination from MNCs’ headquarters and subsidiaries and their consequences on management activity in host countries. Future research should examine the role of SI in reproducing historical patterns of dominance (Sayed & Agndal, 2022Sayed, Z., & Agndal, H. (2022). Offshore outsourcing of R&D to emerging markets: Information systems as tools of neo-colonial control. Critical Perspectives on International Business, 18(3), 281-302. https://doi.org/10.1108/cpoib-07-2020-0089
https://doi.org/10.1108/cpoib-07-2020-00...
) as an invisible source of control. We recommend that future research develop in-depth interviews (Iwashita, 2022Iwashita, H. (2022). Language and identity in the shadow: A multi-case study of a Japanese multinational Corporation. International Business Review, 31(2), 101913. https://doi.org/10.1016/j.ibusrev.2021.101913
https://doi.org/10.1016/j.ibusrev.2021.1...
) with employees and supervisors of MNEs from different nationalities located in countries with colonial history, which may reveal new insights. Finally, an intriguing question for future research is to evaluate if control mechanisms are different in developing economies with and without colonial legacies.

Furthermore, there needs to be a more careful linkage between language and colonial ties in the IB literature. For example, research at the firm and country level still adds language and colonial variables in an ad hoc manner (Konara & Wei, 2021Konara, P., & Wei, Y. (2021). Does language matter to foreign subsidiary performance? International Marketing Review, 38(2), 276-299. https://doi.org/10.1108/IMR-05-2019-0129
https://doi.org/10.1108/IMR-05-2019-0129...
; Reyes et al., 2019Reyes, A. B., Newburry, W., Carneiro, J., & Cordova, C. (2019). Using Latin America as a research laboratory: The moderating effect of trade openness on the relationship between inward and outward FDI. Multinational Business Review, 27(2), 122-140. https://doi.org/10.1108/MBR-03-2019-0022
https://doi.org/10.1108/MBR-03-2019-0022...
). It is also relevant to address the impact of another specific language on business activity, going further Englishzation. For qualitative studies, we suggest that scholars should pay more attention to the globalization of language (Banerjee & Linstead, 2001Banerjee, S. B., & Linstead, S. (2001). Globalization, multiculturalism and other fictions: Colonialism for the new millennium? Organization, 8(4), 683-722. https://doi.org/10.1177/135050840184006
https://doi.org/10.1177/135050840184006...
). Boussebaa et al. (2014)Boussebaa, M., Sinha, S., & Gabriel, Y. (2014). Englishization in offshore call centers: A postcolonial perspective. Journal of International Business Studies, 45, 1152-1169. https://doi.org/10.1057/jibs.2014.25
https://doi.org/10.1057/jibs.2014.25...
raise a set of questions and open up an important avenue for scholars interested in the role of language in IB, which still provides fruitful debates for postcolonial and IB studies.

Another important avenue for research relies on how GVCs can become a breeding ground for modern slavery (Robb & Michailova, 2023Robb, B., & Michailova, S. (2023). Multinational enterprises’ narratives about and approaches to modern slavery: An exploratory study. Review of International Business and Strategy,33(2), 199-218. https://doi.org/10.1108/RIBS-10-2021-0128
https://doi.org/10.1108/RIBS-10-2021-012...
; Stringer & Michailova, 2018Stringer, C., & Michailova, S. (2018). Why modern slavery thrives in multinational corporations’ global value chains. Multinational Business Review, 26(3), 194-206. https://doi.org/10.1108/MBR-04-2018-0032
https://doi.org/10.1108/MBR-04-2018-0032...
). We argue that using the postcolonial perspective could bring interesting insights into how slavery grows in time by GVCs. Then, it is necessary to contest the legitimacy of MNCs and identify their rightful purpose in many different aspects (Cairns, 2019Cairns, G. M. (2019). Critical engagement in international business: Creating meaning for a broad constituency. Critical Perspectives on International Business, 15(2/3), 262-272. https://doi.org/10.1108/cpoib-01-2019-0004
https://doi.org/10.1108/cpoib-01-2019-00...
). Indeed, numerous research opportunities remain, such as COVID-19 and IB as a (post)colonial process of domination (see Dörrenbächer et al., 2021Dörrenbächer, C., Sinkovics, R. R., Becker-Ritterspach, F., Boussebaa, M., Curran, L., Jonge, A. de, & Khan, Z. (2021). The Covid-19 pandemic: Towards a societally engaged IB perspective. Critical Perspectives on International Business, 17(2), 149-164. http://dx.doi.org/10.1108/cpoib-02-2021-0021
http://dx.doi.org/10.1108/cpoib-02-2021-...
). The priority of vaccines across Imperial nations and the skepticism of Chinese and Indian vaccines is a topic of analysis that is worth investigating. The “anti-vaxxer” mandates from Imperial nations and how they impact IB should lead to promising discussion. Finally, military forces have not vanished (Fatehi & Taasoobshirazi, 2020Fatehi, K., & Taasoobshirazi, G. (2020). Contemplating the future: Mutating capitalism. Thunderbird International Business Review, 62(2), 161-169. https://doi.org/10.1002/tie.22113
https://doi.org/10.1002/tie.22113...
), and Russia’s colonial war and its further implications for IB studies warrant debate in the future.

CONCLUSION

Through a critical literature review, this article sought to synthesize theoretical and empirical research on IB from the critical perspective of postcolonialism. Although the IB theories have carried out respectable efforts, we critically highlighted the literature to expose the dark side of IB practices. Based on our analysis, we provided clues that IB activity is tied to historical colonial behaviors from past centuries, such as natural resource-seeking, human exploitation, and the exercise of imperialism from North America and European countries over developing economies.

Notably, MNCs have contributed to international activity. However, we found MNCs may take advantage in less developed countries, supporting, even in an indirect manner, slavery activities, especially child labor. Another suggested colonial traces persisted, such as Englishization, as a common tool of power and language domination. We also observed that MNCs and subsidiaries are connected in a rather extensive way to their past colonial ties, providing modern mechanisms of control. Another relevant topic emerged during the COVID-19 pandemic, clearly showing the power of imperialism and discrimination against vaccines from emerging economies, exposing further colonial marks from a not-so-distant past.

Finally, our research is not free of limitations. It is worth noting that a critical review faces considerable methodological challenges as it is not possible to search and find the entire related literature. This opens a path for future studies to consider other research methods and sophisticated analyses. Embodied in these issues, we hope scholars build up new thoughts and implications on IB literature.

  • Peer review report: The peer review report is available at this URL

ACKNOWLEDGMENTS

The authors would like to thank the Editor-in-chief Jorge Carneiro, and the Associate Editor Professor Dr. Jens Gammelgaard from Copenhagen Business School for all constructive commentaries and suggestions. The authors also thank the two anonymous reviewers during the process for their insightful comments, which significantly contributed to improving this paper's quality.

  • FUNDING
    This work was partially supported by the Coordination of Improvement of Higher Education Personnel ([Coordenação de Aperfeiçoamento de Pessoal de Nível Superior] CAPES) e código de financiamento 001 and partially financed by National Council for Scientific and Technological Development ([Conselho Nacional de Desenvolvimento Científico e Tecnológico] CNPq) Proc. 152060/2022-7.

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Publication Dates

  • Publication in this collection
    03 July 2023
  • Date of issue
    2023

History

  • Received
    21 Oct 2021
  • Accepted
    31 Jan 2023
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