Preocupación y actitud ambiental: El papel mediador del conocimiento ambiental

Prado, Nágela Bianca do; Moraes, Gustavo Hermínio Salati Marcondes de; Synodinos, Costa

doi:10.1590/S0034-759020250604

home Sumário navigate_before Anterior Atual Seguinte navigate_next

home Sumário

ARTICLES • Rev. adm. empres. 65 (6) • 2025 • https://doi.org/10.1590/S0034-759020250604 linkcopiar

Preocupación y actitud ambiental: El papel mediador del conocimiento ambiental

Autoría SCIMAGO INSTITUTIONS RANKINGS

RESUMEN

Este artículo analiza la influencia de la preocupación y el conocimiento ambientales en la actitud ambiental entre los consumidores de productos de belleza sostenibles, considerando el papel mediador del conocimiento ambiental en la relación entre la preocupación ambiental y la actitud ambiental. Los datos primarios se recopilaron en 2023 de una muestra de 500 consumidores sudafricanos y se analizaron mediante modelos de ecuaciones estructurales. Los resultados confirmaron la influencia positiva de la ética y la autotrascendencia percibidas por los consumidores en las preocupaciones medioambientales. Los hallazgos también son positivos en cuanto a la influencia de la preocupación ambiental sobre el conocimiento y la actitud ambiental. El conocimiento ambiental tiene efectos positivos y directos sobre la actitud ambiental, mientras que también media parcialmente la relación entre la preocupación y la actitud ambiental. Sin embargo, la conciencia y la confianza en los productos de belleza sostenibles no influyen en las preocupaciones medioambientales. Se presentó una nueva perspectiva sobre las actitudes ambientales entre los consumidores de productos de belleza sostenibles, con una muestra y técnica que otorgan mayor robustez a los resultados.

Palabras clave
preocupación ambiental; actitud ambiental; conocimiento ambiental; productos de belleza ecológicos; país en desarrollo.

Characteristics		%
Gender	Male	48.60
	Female	50.80
	Non-binary	0.60
Age	Mean	36 years old
	Min.	18 years old
	Max.	65 years old
Residential area	Urban	87.40
Residential area	Rural	12.60
Province of residence	Eastern Cape	7.00
	Free State	2.80
	Gauteng	41.60
	KwaZulu-Natal	17.20
	Limpopo	5.20
	Mpumalanga	4.60
	Northern Cape	0.80
	North-West	2.00
	Western Cape	18.80
Beauty product usage behaviour	Skincare products	84.80
	Haircare products	77.40
	Colour (make-up)	36.20
	Fragrances	76.60
	Toiletries	87.70

	GBPA	GBPT	CPE	ST	EA	EC	EK	Communality
GBPA1	0.801							0.721
GBPA2	0.867							0.817
GBPA3	0.881							0.864
GBPA4	0.777							0.732
GBPT1		0.757						0.835
GBPT2		0.786						0.881
GBPT3		0.797						0.878
GBPT4		0.717						0.817
CPE1			0.601					0.716
CPE2			0.771					0.802
CPE3			0.74					0.765
CPE4			0.773					0.767
CPE5			0.769					0.787
ST1				0.797				0.752
ST2				0.804				0.783
ST3				0.601				0.721
ST4				0.821				0.770
EA1					0.519			0.705
EA2					0.634			0.698
EA3					0.748			0.694
EA4					0.644			0.668
EC1						0.693		0.639
EC2						0.848		0.754
EC3						0.769		0.738
EC4						0.792		0.739
EK1							0.674	0.651
EK2							0.761	0.722
EK3							0.776	0.772
EK4							0.756	0.742
EK5							0.785	0.756
KMO value								0.943
Significance of Barlett’s test								0.000
Total variance explained								75.62
Number of variables to be excluded								0

Questions	Factor loading	Mean	Std. dev.	T-value	P-value
*Green Beauty Product Awareness*
(GBPA1) I can recognize green beauty products among other competing beauty products	0.846	0.845	0.019	44.677	0.000
(GBPA2) I am aware of green beauty products	0.880	0.880	0.015	59.350	0.000
(GBPA3) I am familiar with green beauty products	0.926	0.926	0.007	127.351	0.000
(GBPA4) I can list a number of green beauty products	0.859	0.859	0.015	57.302	0.000
Trust in Green Beauty Products
(GBPT1) The environmental reputation of green beauty products is generally trustworthy	0.914	0.914	0.010	87.845	0.000
(GBPT2) The environmental claims from green beauty products are generally trustworthy	0.940	0.940	0.007	135.833	0.000
(GBPT3) The environmental statements made by green beauty products are generally reliable	0.935	0.935	0.008	121.578	0.000
(GBPT4) Green beauty products keep promises and commitments for environmental protection	0.911	0.911	0.012	77.924	0.000
*Consumer Perceived Ethicality*
(CPE1) Green beauty products respect moral norms	0.859	0.859	0.015	56.585	0.000
(CPE2) Green beauty products always adhere to the law	0.891	0.891	0.012	73.773	0.000
(CPE3) Green beauty products are socially responsible	0.874	0.873	0.015	58.717	0.000
(CPE4) Green beauty products avoid damaging behavior at all costs	0.855	0.854	0.023	37.158	0.000
(CPE5) Green beauty products are produced by good companies	0.878	0.877	0.015	57.593	0.000
*Self-Transcendence*
(ST1) Honesty is an important value to me	0.833	0.829	0.029	28.614	0.000
(ST2) Being helpful to others is important to me	0.866	0.865	0.024	35.451	0.000
(ST3) Protecting the environment is an important part of my everyday life	0.833	0.833	0.015	54.408	0.000
(ST4) Being considerate of other people is important to me	0.849	0.848	0.022	37.853	0.000
Environmental Concern
(EC1) The balance of nature is very delicate and can be easily upset	0.823	0.823	0.022	36.706	0.000
(EC2) Human beings are severely abusing the environment	0.816	0.814	0.028	28.640	0.000
(EC3) Human beings must maintain the balance with nature in order to survive	0.869	0.868	0.018	47.513	0.000
(EC4) Human interferences with nature often produce disastrous consequences	0.858	0.858	0.018	48.093	0.000
*Environmental Knowledge*
(EK1) I know that I purchase products and packages that are environmentally safe	0.812	0.812	0.019	43.305	0.000
(EK2) I know more about recycling than the average person	0.830	0.830	0.017	47.974	0.000
(EK3) I know how to select products and packages that reduce the amount of waste ending up in landfills	0.879	0.878	0.014	62.384	0.000
(EK4)I understand the environmental phrases and symbols on product packages	0.864	0.863	0.016	54.837	0.000
(EK5) I know a lot about environmental issues	0.861	0.861	0.015	57.362	0.000
*Environmental Attitude*
(EA1) I am concerned about the environment	0.840	0.840	0.019	45.388	0.000
(EA2) I would be willing to reduce my consumption to help protect the environment	0.841	0.840	0.024	34.955	0.000
(EA3) I would donate part of my own money to help protect wild animals	0.755	0.754	0.027	27.598	0.000
(EA4) I have asked my family to recycle some of the things we use	0.799	0.799	0.022	36.163	0.000

Construct	CPE	EA	EC	EK	GBPA	GBPT	ST
CPE	0.871
EA	0.482	0.809
EC	0.393	0.654	0.842
EK	0.643	0.562	0.378	0.849
GBPA	0.412	0.332	0.195	0.440	0.875
GBPT	0.751	0.443	0.332	0.584	0.492	0.925
ST	0.412	0.603	0.569	0.426	0.199	0.417	0.847
Cronbach’s alpha	0.921	0.824	0.863	0.903	0.901	0.944	0.868
rho_A	0.922	0.834	0.869	0.904	0.940	0.945	0.868
Composite reliability	0.940	0.883	0.907	0.928	0.929	0.960	0.910
AVE	0.759	0.655	0.709	0.721	0.766	0.856	0.717

Hypothesis		Path coefficient	T-value	P-value	Significant at 5%?
*Total effects*
H1	GBPA → EC	0.037	0.824	0.410	No
H2	GBPT → EC	-0.052	0.820	0.412	No
H3	CPE → EC	0.213	3.513	0.000	Yes
H4	ST → EC	0.496	9.192	0.000	Yes
H5	EC → EK	0.379	7.132	0.000	Yes
H6	EC → EA	0.515	12.293	0.000	Yes
H7	EK → EA	0.368	8.870	0.000	Yes
*Specific indirect effects*
H8	EC → EK → EA	0.140	5.610	0.000	Yes

vertical_align_top show_chart

more_horiz close
- image
- translate
- link
- article
- vertical_align_top
- file_download
- show_chart
- image
- translate
- link
- article

location_on

Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo Avenida Nove de Julho, 2.029, Bela Vista, CEP: 01313-902, Telefone: +55 (11) 3799-7718 - São Paulo - SP - Brazil
E-mail: rae@fgv.br

rss_feed Acompanhe os números deste periódico no seu leitor de RSS