Competitivity is one of the Brazilian industrial challenges at the end of this century. The identification of the factors that contribute to keep an industry competitive is one of the basic objectives managers should aim at. This study was carried out with four enterprises from the food packaging industry and intended to understand some of the key competitive factors of these enterprises. The research showed that these factors differ along the chain, and some adjustments are necessary in order to keep these enterprises competitive.
Competitivity; industrial chain; competitive strategies; packaging industry