CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

ROMÁN-CALDERÓN, JUAN PABLO; ODOARDI, CARLO; BATTISTELLI, ADALGISA

doi:10.1590/S0034-759020150405

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FORUM • Rev. adm. empres. 55 (4) • Aug 2015 • https://doi.org/10.1590/S0034-759020150405 copy

CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

Adesão à causa, atitudes e comportamentos positivos nas organizações híbridas colombianas

Adhesión a la causa, actitudes y comportamientos positivos en organizaciones híbridas colombianas

Authorship SCIMAGO INSTITUTIONS RANKINGS

ABSTRACT

Socially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

KEYWORDS |
Hybrid organizations; Corporate Social Responsibility; social cause; cooperative behaviors; social entrepreneurship

Item	OCB	PCCO	PCWO	RESP	SAT	TOI
ocb1	0.79	0.28	0.37	0.41	0.44	-0.21
ocb2	0.84	0.37	0.38	0.52	0.53	-0.24
ocb3	0.75	0.18	0.28	0.29	0.36	-0.11
ocb4	0.76	0.26	0.29	0.32	0.27	-0.5
pcco1	0.35	0.68	0.37	0.29	0.33	-0.15
pcco2	0.27	0.82	0.60	0.31	0.22	-0.20
pcco3	0.34	0.86	0.56	0.34	0.32	-0.18
pcco4	0.28	0.82	0.57	0.26	0.19	-0.18
pcco5	0.24	0.80	0.51	0.32	0.15	-0.14
pcwo1	0.37	0.55	0.73	0.34	0.26	-0.16
pcwo2	0.40	0.57	0.83	0.33	0.26	-0.19
pcwo3	0.41	0.58	0.87	0.31	0.29	-0.19
pcwo4	0.22	0.47	0.80	0.21	0.18	-0.08
pcwo5	0.30	0.47	0.80	0.23	0.14	-0.03
resp1	0.47	0.34	0.33	0.87	0.48	-0.28
resp2	0.41	0.35	0.27	0.87	0.40	-0.24
resp3	0.40	0.26	0.31	0.77	0.24	-0.18
sat1	0.48	0.27	0.29	0.44	0.87	-0.32
sat2	0.28	0.15	0.50	0.26	0.69	-0.42
sat3	0.54	0.30	0.33	0.42	0.91	-0.39
toi1	-0.13	-0.20	-0.22	-0.24	-0.24	0.80
toi2	-0.23	-0.19	-0.12	-0.26	-0.48	0.95

	1	2	3	4	5	6	CRa	αb	AVEc
OCB	0.78 ^* * AVE Test (Fornell and Larcker, 1981) = Squared root of AVE.						0.86	0.80	0.61
PCCO	0.37	0.80					0.90	0.86	0.64
PCWO	0.43	0.66	0.81				0.90	0.87	0.65
RESP	0.51	0.38	0.36	0.84			0.87	0.79	0.70
SAT	0.54	0.30	0.29	0.46	0.83		0.87	0.77	0.69
TOI	-0.21	-0.21	-0.17	-0.28	-0.45	0.88	0.87	0.73	0.77

Variable	R²	Communality	H²	Redundancy	f ²
PCCO		0.64	0.64
PCWO	0.44	0.65	0.65	0.28	0.27
RESP	0.17	0.70	0.70	0.09	0.10
SAT	0.21	0.69	0.69	0.15	0.13
TOI	0.20	0.77	0.77	0.14	0.13
Average	0.28	0.68
GoF ^* * Global criterion of goodness of fit.	0.43

Paths	β	t-value	f2	Ratings
PCCO → PCWO	0.66	150.46^* * p < 0.01;
PCCO → RESP	0.25	20.78^* * p < 0.01;	0.04	Small to medium
PCWO → RESP	0.19	20.29^ p < 0.05	0.02	Small to medium
RESP → SAT	0.46	60.07^* * p < 0.01;	0.13	Small to medium
RESP → OCB	0.34	40.37^* * p < 0.01;	0.14	Small to medium
SAT → TOI	-0.45	70.18^* * p < 0.01;	0.15	Medium to large
SAT → OCB	0.38	50.36^* * p < 0.01;	0.18	Medium to large

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[TFN01] Note:n = 218

[TFN02] a Composite Reliability.

[TFN03] b Cronbach&'s Alfa.

[TFN04] c Average Variance Extracted (AVE).

[TFN05] ^*
AVE Test (Fornell and Larcker, 1981Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurent error. Journal of Marketing Research, 18(1), 39-50.) = Squared root of AVE.