Acessibilidade / Reportar erro

Aprendizagem contestada em ambiente de mudança radical

Contested learning in radical change environments

Resumos

Este artigo oferece uma análise da aprendizagem nas organizações em condições de mudança radical, em que a reestruturação da organização foi motivada por uma mudança na ideologia e na propriedade. Discute-se que, nessas circunstâncias, a aprendizagem não representa necessariamente uma melhoria para o coletivo como um todo. A fonte empírica para este artigo é um estudo de caso da Telemig, uma das principais companhias brasileiras de telecomunicações. A pesquisa empregou múltiplos métodos e fontes permitindo uma investigação do conteúdo e do processo de aprendizagem, e de seus agentes ao longo do tempo. O estudo elabora e ilustra o conceito de "aprendizagem contestada", concluindo que este necessita ser incorporado à teoria da aprendizagem nas organizações.

Aprendizagem nas organizações; aprendizagem contestada; mudança radical


This paper offers an analysis of learning in organizations in conditions of radical change, in which organization restructuring was motivated by a change in ideology and ownership. It is argued that in these conditions learning does not necessarily represent an improvement to the collective as a whole. The empirical source for this paper is a case study of Telemig, a major Brazilian telecommunications company. The research employed the multiple methods and sources. This approach permitted an investigation of the content and process of learning, and its agents over time. The present study elaborates and illustrates the concept of 'contested learning'. It concludes that this concept needs to be incorporated into the theory of learning in organizations.

Learning in organizations; contested learning; radical change


FÓRUM

Aprendizagem contestada em ambiente de mudança radical

Suzana B. RodriguesI; John ChildII; Talita R. LuzIII

ICepead-UFMG e Birmingham University

IIBirmingham University

IIICepead-UFMG e Faculdade Novos Horizontes

RESUMO

Este artigo oferece uma análise da aprendizagem nas organizações em condições de mudança radical, em que a reestruturação da organização foi motivada por uma mudança na ideologia e na propriedade. Discute-se que, nessas circunstâncias, a aprendizagem não representa necessariamente uma melhoria para o coletivo como um todo. A fonte empírica para este artigo é um estudo de caso da Telemig, uma das principais companhias brasileiras de telecomunicações. A pesquisa empregou múltiplos métodos e fontes permitindo uma investigação do conteúdo e do processo de aprendizagem, e de seus agentes ao longo do tempo. O estudo elabora e ilustra o conceito de "aprendizagem contestada", concluindo que este necessita ser incorporado à teoria da aprendizagem nas organizações.

Palavras-chave: Aprendizagem nas organizações, aprendizagem contestada, mudança radical.

ABSTRACT

This paper offers an analysis of learning in organizations in conditions of radical change, in which organization restructuring was motivated by a change in ideology and ownership. It is argued that in these conditions learning does not necessarily represent an improvement to the collective as a whole. The empirical source for this paper is a case study of Telemig, a major Brazilian telecommunications company. The research employed the multiple methods and sources. This approach permitted an investigation of the content and process of learning, and its agents over time. The present study elaborates and illustrates the concept of 'contested learning'. It concludes that this concept needs to be incorporated into the theory of learning in organizations.

Key words: Learning in organizations, contested learning , radical change.

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

Aprovado em 12.11.2003.

Suzana B. Rodrigues

Professora titular do Cepead-UFMG e Senior Research Fellow da Birmingham Business School, UK. Co-diretora do Mestrado em Negócios Internacionais e Co-diretora do CIBOR – Centre for International Management and Organization Research Birmingham University. PhD pela University of Bradford – Management Center. Interesses de pesquisa em negócios internacionais, alianças estratégicas e organizações. E-mail: s.b.rodrigues@bham.ac.uk Endereço: Birmingham Business School, University of Birmingham. Birmingham B15 2TT, UK.

John Child

Professor de Negócios Internacionais e Organizações da Birmingham Business School , UK. Co-diretor do Mestrado em Negócios Internacionais e Co-diretor do CIBOR – Centre for International Management and Organization Research Birmingham University. Ph.D. em administração pela University of Cambridge. Interesses de pesquisa em alianças estratégicas, aprendizagem organizacional e evolução de novas formas organizacionais. E-mail: j.child@bham.ac.uk Endereço: Birmingham Business School, University of Birmingham. Birmingham B15 2TT, UK.

Talita R. Luz

Professora do Cepead-UFMG e da Faculdade Novos Horizontes. Interesses de pesquisa em competências gerenciais e organizacionais, aprendizagem organizacional e organizações. E-mail tarluz@brfree.com.br Endereço: Rua Alvarenga Peixoto, 1270 – Bairro Santo Agostinho, Belo Horizonte – MG, 30180-121.

Artigo Convidado.

  • ALVESSON, M.; WILLMOTT, H. Making sense of management: A critical analysis. London: Sage, 1996.
  • ALVESSON, M.; WILLMOTT, H. Identity regulation as organizational control: Producing the appropriate individual. Journal of Management Studies, v. 39, n. 5, p. 619-644, 2002.
  • BARTLETT, C. A.; GOSHAL, S. The myth of the generic manager: New personal competencies for new management roles. California Management Review, v. 40, n. 1, p. 93-116, 1997.
  • BEHREND, H. The effort-bargain. Industrial and Labor Relations Review, v. 10, n. 4, p. 503-515, 1957.
  • BERGER, P. L.; LUCKMANN, T. The social construction of reality London: Allen Lane; The Penguin Press, 1966.
  • BLAIR, M. Ownership and control: Rethinking corporate governance for the twenty-first century. Washington, DC: The Brookings Institution, 1995.
  • BLAIR, M. (ed.). Wealth creation and wealth sharing: A colloquium on corporate governance and investments in human capital. Washington, DC: The Brookings Institution, 1996.
  • BOSCHI, R.; DINIZ, E.; SANTOS F. Elites políticas e econômicas no Brasil contemporâneo São Paulo: Fundação Konrad Adeneur, 2000.
  • BOWMAN, E.; SINGH H.; USEEM, M.; BHADURY R. When does restructuring improve economic performance? California Management Review, v. 41, n. 2, p. 33-55, 1999.
  • BROWN, A. D.; STARKEY, K. Organizational identity and learning: A psychodynamic perspective. Academy of Management Review, v. 25, n. 1, p.102-20, 2000.
  • CARRIERI, A. O fim do "mundo Telemig": A transformação das significações culturais em uma empresa de telecomunicações. 2001. Tese (Doutorado em Administração de Empresas) - Cepead/FACE/UFMG, Minas Gerais, 2001.
  • CASCIO, W.F. Responsible restructuring. San Francisco: Berrett-Koehler, 2002.
  • CARRIER, J. Meanings of the market. Oxford: Berg, 1997.
  • CHILD, J. Organization: a guide to problems and practice. London: Harper & Row, 1984.
  • CHILD, J. Theorizing about organization cross-nationally. Advances in Comparative International Management, n. 13, p. 75, 2000.
  • CHILD, J.; LOVERIDGE, R. Information technology in European services Oxford: Blackwell, 1990.
  • CHILD J.; HEAVENS, S. The social constitution of organizations and its implications for organizational learning. In: DIERKES, M.; ANTAL, A.; CHILD, J.; NONAKA, I. (eds.). Handbook of learning and knowledge Oxford: Oxford University Press, p. 308-326, 2001.
  • CHILD J.; RODRIGUES, S. B. Repairing the breach of trust in corporate governance. Corporate Governance: An international review, 2003a. No prelo.
  • CHILD, J.; RODRIGUES, S. B. Social identity and organizational learning. In: EASTERBY-SMITH, M.; LYLES, M. A. (eds.). Handbook of organizational learning and knowledge management Oxford: Blackwell: p. 535-556, 2003b.
  • COLLINSON, D. Managing the shopfloor: Subjectivity, masculinity and workplace culture. Berlin: Walter de Gruyter, 1992.
  • CORLEY K.; GIOIA, D. Semantic learning as change enabler: Relating organizational identity and organizational learning. In: EASTERBY-SMITH, M.; LYLES, M.A. (eds.). Handbook of organizational learning and knowledge management. Oxford: Blackwell, p. 623-638, 2003.
  • DEAKIN, S.; HOBBS, R.; NASH, D.; SLINGER, G. Implicit contracts, takeovers and corporate governance: In the shadow of the city code. ESRC Centre for Business Research, University of Cambridge, December, 2002 (Working Paper 254).
  • DOZ, Y. Managing core competency for corporate renewal: towards a managerial theory of core competencies. In: CAMPBELL, A.; LUCHS, K. (eds.). Core competency-based strategy Boston: International Thompson Business Press, 1997.
  • FEAR, J. R. Thinking historically about organizational learning. In: DIERKES, M.; ANTAL, A.; CHILD, J.; NONAKA, I. (eds.) Handbook of organizational learning and knowledge Oxford: Oxford University Press: p. 162-191, 2001.
  • FIOL, C. M.; LYLES, M. A. Organizational learning. Academy of Management Review, v. 10, n. 4, p. 803-813, 1985.
  • FRIEDMAN, M. Capitalism and freedom Chicago: Chicago University Press, 1962.
  • GHERARDI S.; NICOLINI, D. The sociological foundations of organizational learning. In: DIERKES, M.; ANTAL, A.; CHILD, J.; NONAKA, I. (eds.). Handbook of learning and knowledge Oxford: Oxford University Press, p. 35-60. 2001.
  • HAMEL G.; PRAHALAD C. K. Competing for the future Boston, MA: Harvard Business School Press. 1994.
  • HAYEK VON, F. A. The constitution of liberty London: Routledge, 1960.
  • HELLER, F.; PUSIC, E.; STRAUSS, G.; WILPERT, B. Organizational participation: Myth and reality. Oxford: Oxford University Press, 1998.
  • HEELAS P.; MORRIS, P. The values of the enterprise culture London: Routledge, 1992.
  • KELLEY, J. Rethinking industrial relations London: Routledge, 1998.
  • KNIGHTS D.; WILLMOTT, H. Organizational culture as management strategy: A critique and illustration from the financial services industry. International Studies of Management and Organization, n. 17, p. 40-63, 1987.
  • LAPALOMBARA J. The underestimated contributions of political science to organizational learning. In: DIERKES, M.; ANTAL, A.; CHILD, J.; NONAKA, I. (eds.). Handbook of learning and knowledge Oxford: Oxford University Press, p. 137-161, 2001.
  • LE BOTERF, G. De la competence: Essai sur un attracteur étrange. Paris: Les Éditions d' Organisation, 1997.
  • LITTLER, C. R.; SALAMAN, G. Bravermania and beyond: Recent theories of the labour process. Sociology, v. 16, n. 2, p. 251-269, 1982.
  • LITTLER, C.R. Comparing the downsizing experiences of three countries: A restructuring cycle? In:'BURKE, R. J.; COOPER, C. L. (eds.) The organization in crisis Oxford: Blackwell, p. 58-77, 2000.
  • LUZ, T. Telemar-Minas: Competências que marcam a diferença. 2001. Tese (Doutorado em Administração) - Cepead/FACE/UFMG, Minas Gerais, 2001.
  • MARCH, J. G.; SIMON, H. A.Organizations New York: Wiley, 1958.
  • MARCH, J.G.; OLSEN, J.P. Ambiguity and choice in organizations Bergen: Universitets Fralaget, 1976.
  • MARQUAND, D. The enterprise culture: Old wine in new bottles? In: HELLAS, P.; MORRIS, P. (eds.). The values of the enterprise culture London: Routledge, p.61-72, 1992.
  • MERKENS H., GEPPERT, M.; ANTAL, A. Triggers of organizational learning during the transformation process in central european countries. In: DIERKES, M., ANTAL, A., CHILD, J.; NONAKA, I. (eds.) Handbook of organizational learning and knowledge Oxford: Oxford University Press, p. 242-263. 2001.
  • NONAKA, I.; TAKEUCHI, H. The knowledge-creating company New York: Oxford University Press, 1995.
  • OSTERMAN, P. Securing prosperity Princeton, NJ: Princeton University Press, 1999.
  • PETTIGREW, A.M. On studying organizational culture. Administrative Science Quarterly, v. 24, n. 4, p. 570-581, 1979.
  • PETTIGREW, A. M. The awakening giant: Continuity and change in ICI. Oxford: Blackwell, 1987.
  • PIRES, J. C. Políticas regulatórias no setor de telecomunicações: A experiência internacional e o caso brasileiro. Rio de Janeiro: BNDES, 1999. (Textos para Discussão n.71).
  • POPPER, KARL R. The open society and its enemies London: Routledge; Kegan Paul, 4th edition, 1962.
  • PRAHALAD, C. K.; HAMEL, G. The core competences of the corporation. Harvard Business Review, v. 68, n. 3, p. 68-79, 1990.
  • RAY, C.A. Corporate culture: The last frontier of control? Journal of Management Studies, v. 23, n. 3, p.287-297, 1986.
  • RHINESMITH, S. H. Guia gerencial para a globalização Rio de Janeiro: Berkeley, 1993.
  • RODRIGUES, S.B. The political and institutional dynamics of culture change. Birmingham: Birmingham Business School, 2003. (Working Paper).
  • RODRIGUES, S.B.; CHILD, J. The dynamics of identity construction and deconstruction. Birmingham: Birmingham Business School, 2003a (Working Paper).
  • RODRIGUES, S.B.; CHILD, J. Co-evolution in an institutionalized environment. Journal of Management Studies, 2003b. No prelo.
  • ROSE, N. Governing the enterprising self In: HELLAS, P.; MORRIS, P. (eds.). The values of the enterprise culture. London: Routledge, p.141-164, 1992.
  • ROSENSTIEL VON, L.; KOCH, S. Change in socioeconomic values as trigger of organizational learning In: DIERKES, M.; ANTAL, A.; CHILD, J.; NONAKA, I. (eds.). Handbook of organizational learning and knowledge. Oxford: Oxford University Press, p. 198-220, 2001.
  • SENGE, P. Through the eye of the needle In: GIBSON, R. (ed.). Rethinking the future. London: Nicholas Brealey, p.123-145, 1997.
  • SHLEIFER, A.; SUMMERS, L.H. Breach of trust in hostile takeovers In: AUERBACH, A. J. (ed.). Corporate takeovers: Causes and consequences. Chicago: University of Chicago Press, 1988.
  • SIMONS, T.; INGRAM, P. Organization and ideology: Kibbutzim and hired labour, 1951-1965. Administrative Science Quarterly, v. 42, n. 4, p.784- 814, 1997.
  • SISSON, K. In search of HRM. British Journal of Industrial Relations, v. 31, n. 2, p. 201-210, 1994.
  • SKINNER, B.F. About behaviourism New York: Knopf, 1974.
  • SUTHERLAND, P. Cognitive development today: Piaget and his critic. London: Paul Chapman, 1992.
  • TAJFEL, H. (ed.). Social identity and group relations. Cambridge: Cambridge University Press, 1982.
  • THOMPSON, G.; MCHUGH, D. Work organizations New York: Palgrave, 2002.
  • VILLINGER, R. Post-acquisition managerial learning in central Eastern Europe. Organization Studies, v. 17, n. 2, p. 181-206, 1996.
  • WEICK, K. Sense making in organizations Thousand Oaks, CA: Sage, 1995.
  • WESTON F.; SIU, J.; JOHNSON B. Takeovers restructuring & corporate governance New Jersey: Prentice Hall, 2001.

Datas de Publicação

  • Publicação nesta coleção
    25 Jul 2011
  • Data do Fascículo
    Mar 2004

Histórico

  • Aceito
    12 Nov 2003
Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo Av 9 de Julho, 2029, 01313-902 S. Paulo - SP Brasil, Tel.: (55 11) 3799-7999, Fax: (55 11) 3799-7871 - São Paulo - SP - Brazil
E-mail: rae@fgv.br