The form as the managers defines and implements strategies also depends on the images that they have about the strategy concept. Thus, this work has as objective to identify the strategy images in the managers' perception. One understands that the images are organized as a net of meanings or projects associates and organized around some central elements that they are socially accepted and shared. The identification of the mental images that the managers have regarding strategy is excellent to deep the understanding of the organizational practical adopted in one determined surrounding competitive environment. From the five dimensions proposals for Mintzberg (1987) and of the Method of Image Configuration (MCI), it was looked to identify, in a sample of 46 managers, which its collective strategy image.
Strategy; Strategy dimensions; Images configuration; Images organization; Managers' perception
