Project 1: Case 1
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Strategy: Transfer
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Client/market: • Market problem: 15% of couples have fertility problems, 50% of which are caused by the male factor. • Customer profile: Human. • Market trends: High demand for methods that expansion and/or allow human fertility. • Geographical area: Pharmaceutical market worldwide. |
Outsourcing activities: There were none. |
Product: • Technological platform: Increase of fertility. • Description of products/services: The intended end product is an effective medicine for the treatment of male infertility. This is able to increase fertility in men who have sperm production deficits. • Minimum viable product (MPV): Performed pivotal tests on an increase of fertility in mice. • Value attributes: Human fertility, innovation, healthy method. |
Make-or-buy decision: • Selection of plants; • In vivo tests. |
Channels: • Marketing channels: Resales in pharmacies, drugstores, e-commerce. • Channels of distribution: Third parties. |
Internalyzed activities: • Preparation of the ethanolic extract/characterization of the compounds/material collection/statistical analysis of the material. |
Project 2: Case 2
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Strategy: Transfer
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Client/market: • Market problem: The need for technologies that support organic electronics. • Customer profile: Research centers such as universities and electronics companies. • Market trends: In the market there is polymer deposition equipment; however, it is generally imported and has a comparatively high cost. The equipment developed has a relatively low cost; in addition, there is no specific research using automotive injection nozzles in the injection of polymers, which is the potential for innovation, and technology already patented by the project researchers. • Geographical area: Minas Gerais, southeast Brazil. |
Outsourcing activities: • Product formalization, adjustments, and industrial adaptation; • Product delivery; • Training for handling |
Project 2: Case 2
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Strategy: Transfer
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Product/service: • Technology platform: Organic electronics. • Description of the product/service: The polymer printing machine is a technology that enables the molding of objects from polymers (plastic) using a machine. • Minimum viable product (MPV): Pivotal realization from the concept of a nozzle automotive injector. • Value attributes: Quality, flexible, organic, exclusivity in the national market. |
Make-or-buy decision: There were none. |
Channels: • Channels of distribution: Distributors, developer companies, manufacturing companies, and research institutions. • Marketing channels: Social networks and direct contact with possible buyers. |
Internalyzed activities: • Research and development/structuring/programming/mechanical assembly/software development. |
Project 3: Case 3
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Strategy: Entrepreneur
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Client/market: • Market Problem: Paper-based document management. • Customer profile: Department stores, credit card companies, hypermarkets, supermarkets, shops, pharmacies, bars, bookstores, etc. • Market trends: Greater use of mobile devices and internet access, cloud storage. • Geographical area: Minas Gerais and later to expansion to Brazil and to the world. |
Outsourcing activities: There were none. |
Product: • Technology platform: cloud storage. • Description of products/services: tax coupons, personal documents, contracts, other. • Minimum viable product (MPV): Pivotal use made of storage of coupons and cloud data. • Value attributes: Functional reliability of the service, leve of customization, degree of innovation, superiority of value proposition. |
Make-or-buy decision: There were none. |
Project 3: Case 3
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Strategy: Entrepreneur
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Channels: • Marketing channels: Strength of own sale, e-commerce. • Distribution: Technical representatives, servers/network. |
Internalyzed activities: • Research and study on tools to aid in the development phases/analysis of the requirements for coding the server in each cash register/implementation of the server and client module (to be executed in the cash registers)/tests, validations, and debugging of the client module/study of interface and usability for creation of the interface with end user (foreground)/analysis of the requirements for coding the interface with end user. |
Project 4: Case 4
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Strategy: Transfer
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Client/market: • Market problem: Detection of cracks in steel sleepers based on tacit knowledge. • Customer profile: Mining companies, steel mills, responsible for maintaining the sleepers. • Market trends: The incentive to innovation is very big. Companies are adopting increasingly automated systems. Due to the change in the sleepers, many of these are potential buyers of the technology. • Geographical area: Brazil, specifically in the southeast region. |
Outsourcing activities: • Product delivery; • Installation. |
Project 4: Case 4
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Strategy: Transfer
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Product/service: • Technology platform: A wide range of problems involving vibratory aspects can be approached and solved through the technology in question. • Description of the product/service: Crack detector or failures due to mechanical vibrations on steel objects. • Minimum viable product (MPV): Laboratory tests using similar structures, such as steel billets and discarded bed scraps, which helped to analyze vibration in a quick and practical way, identifying ruptures. • Value attributes: Quality, functional availability, deadline, reliability, ease of data collection, innovative and sustainable character. |
Make-or-buy decision: • Functional tests of quality control. |
Channels: • Distribution: Direct mail, sales representatives. • Marketing: Sales representatives, websites, and exhibitions. |
Internalyzed activities: • Software implementation/accelerometer deployment/system assembly/product formalization/handling/maintenance guidance. |
Project 5: Case 5
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Strategy: Transfer
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Client/market: • Market problem: Maintenance and quality assurance in cytological tests. • Clients' profile: Cytological examination laboratories (public and private). • Market trends: Institution of National Qualification in Cytopathology (QualiCito) – FEDERAL GOVERNMENT LETTER No. 1,504, JULY 23, 2013. • Geographical area: Minas Gerais. |
Outsourcing activities: • Installation of the system/tests and validations/distribution/ installation of the system for the client/ monitoring (provision of the service). |
Project 5: Case 5
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Strategy: Transfer
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Product: • Technological platform: reassessment of type II cytopathological examinations by standardized mathematical methods. • Description of products/services: Analysis software for cytopathological examinations (reevaluation). • Minimum viable product (MPV): Laboratory test for reevaluation of type II cytopathological exams. • Value attributes: Quality, leve of customization adaptation to other types of analysis, reliability, degree of innovation, and low cost. |
Make-or-buy decision: There were none. |
Channels: • Marketing channels: Strength of own sale, dissemination in websites, specialized sellers, laboratories (partners). • Distribution: partnership with companies, specialized vendors, fairs, and congresses in the area. |
Internalyzed activities: • Software development/training for the use of software |
Project 6: Case 6
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Strategy: Entrepreneur
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Client/market: • Market problem: Deterioration of food products due to poor storage conditions. • Customer profile: Companies in the food industry, supermarkets, farms, among others of the genre. • Market trends: Greater concern of people with food. • Geographical area: Minas Gerais and expansion to Brazil and the world. |
Outsourcing activities: There were none. |
Project 6: Case 6
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Strategy: Entrepreneur
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Product: • Technological platform: Adhesive that adapts to the environment where it is inserted given the previously established restrictions. • Description of products/services: A product that aims to monitor in real time deterioration changes in meat and show the consumer that it is no longer in a position to be consumed. • Minimum viable product (MPV): Pivotal tests made with adhesive paper and in natural products to verify color change according to the pH variation of the food. • Value attributes: Quality, biodegradable, innovative and sustainable, low cost, and non-toxic. |
Make-or-buy decision: • Product delivery; • Training for handling. |
Channels: • Marketing Channels: Dissemination in social networks, publication in articles, and own sales force. • Distribution: Accomplished by third parties and consumer companies. |
Internalyzed activities: • Research and development/structuring/programming/functional tests/project analysis/formalization of the product. |
Project 7: Case 7
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Strategy: Entrepreneur
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Client/market: • Market problem: Frequent absence of rain leading to the compromise of the supply of electricity. • Customer profile: Construction companies, hotels, resorts, housing programs, etc. • Market trends: Increasing increase in the supply of electrical energy. • Geographic area: Minas Gerais and expansion to Brazil. |
Outsourcing activities: • Construction of the microturbine. |
Project 7: Case 7
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Strategy: Entrepreneur
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Product: • Technological platform: Generation of energy from the waterfall of water tanks in the property. • Description of products/services: The product aims to generate electricity through the waterfall of the residential or building reservoir (the concept works in a similar way to a hydroelectric plant). • Minimum viable product (MVP): Tests to generate a minimum acceptable amount of energy from the waterfall of a water tank. • Value attributes: Economy, sustainability, innovation, marketing argument. |
Make-or-buy decision: • Sale of the product; • Installation of the system for the client. |
Channels: • Marketing Channels: Reseller, e-commerce, and sales representative. • Distribution: Carried out by third parties and own freight system. |
Internalyzed activities: • Adequacy of the microturbine for the water pipe. |
Project 8: Case 8
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Strategy: Transfer
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Client/market: • Market problem: Loss of food Through growth of microorganisms. • Customer profile: Companies in the food industry, pharmaceutical industries, and chemical industries. • Market trends: High demand for methods that extend the shelf lives of products. • Geographical area: Minas Gerais and expansion to the southeast and later to Brazil. |
Outsourcing activities: There were none. |
Project 8: Case 8
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Strategy: Transfer
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Product: • Technology platform: Smart packaging. • Description of products/services: Product that becomes an extra barrier to microbial control. Extracts of proven antimicrobial action and inhibition of communication of microorganisms (quorum sensing) are released in packaged foods. • Minimum viable product (MPV): Pivotal tests regarding the stability of the compound. • Value attributes: Quality, biodegradability, and differentiation. |
Make-or-buy decision: • Product delivery; • Training for handling. |
Channels: • Marketing Channels: through rural producers, suppliers, sale by own sales force, and resales. • Distribution: Rural producers, suppliers, third parties, and consumer companies. |
Internalyzed activities: • Research and development/structuring/programming/testing plastic films/inhibitory effects tests/product formalization. |
Project 9: Case 9
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Strategy: Entrepreneur
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Client/market: • Market problem: Water management and availability of information processed in real time to agencies and citizens. • Client profile: Condominiums, prefectures, water agencies, inns and hotels, individuals, environmental engineering companies, sanitary engineering companies. • Geographical area: Regional (100 km radius from Ouro Preto). |
Outsourcing activities: • Manufacture of printed circuit boards; • Assembly of printed circuit boards (centralizer/remote and antenna); • Installation of the system for the client (procedures). |
Project 9: Case 9
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Strategy: Entrepreneur
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Product/service: • Technology platform: based on geotechnology. • Description of products/services: Centralizing station with monitoring and control software via the web; remote station with photovoltaic panel; remote station with mains power. • Minimum viable product (MPV): Pivotally made in laboratory with electronic circuit board to define the technology that is embedded in the product. • Value attributes: Quality; high customization capacity; affordable cost to the target markets; easy implementation of the network; easy network expansion; reliability; artificial intelligence; self-monitoring health network; providing real-time information on the monitored/controlled system; registration and availability of information in database for historical generation. |
Make-or-buy decision: There were none. |
Channels: • Marketing channels: door-to-door; automation companies, environmental engineering company, sanitary engineering companies; disclosure on own site; technical representative; sales representatives; publication of articles in specialized journals. • Distribution: Own freight; third-party freight; post offices; partnership with companies. |
Internalyzed activities: • Recording of the firmwares on the boards/making the cables between subsystems/validating the boards (application area)/installing the remote card in a metal enclosure/installing the control card in a metal enclosure/installing the antenna plate in a plastic enclosure/rack mounting remote control and control rack/signal cable manufacturing/validation of remote and control racks/commissioning/monitoring and analysis of data/annual database maintenance/development and implementation of interactive artificial intelligence built in for optimized control. |
Project 10: Case 10
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Strategy: Transfer
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Client/market: • Market problem: Lack of entertaining games for people with a high degree of visual impairment. • Customer profile: People with visual impairment. • Market trends: Great market potential. Many investments being made in the assistive technology area. • Geographical area: São Paulo, southeast region, Brazil. |
Outsourcing activities: • Distribution; • Installation. |
Product/service: • Technological platform: Interchange of the visually impaired, visual training with the use of sensors, learning of children through didactic games. • Description of the product/service: Highly structured sensory stimulation game, and use of 3D sounds. • Minimum viable product (MPV): Pivotally made from carton box, used speakers and support structure with pvc for a good simulation platform. In addition to this model, new concept of the structure in virtual environment was carried out using design concepts. • Value attributes: Quality, reliability, social inclusion, degree of innovation, affordable price to the market. |
Make-or-buy decision: • Distribution; • Structural construction and assembly; • Development of printed circuit board of the sound signal. |
Channels: • Channels of distribution: Participation in events, dissemination in own site and specialized websites, own sales force, partners. • Marketing channels: Partnership with retailers, specialized stores, education institutes, and Ministry of Defense. |
Internalyzed activities: • Application programming; • Integration between structure and control; • Assembly of the system; • Maintenance of the system. |