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SECREGATION AND RESISTANCE PRACTICES IN ORGANIZATIONS: A DISCOURSE ANALYSIS ON "ROLEZINHOS" IN THE CITY OF BELO HORIZONTE (MG)

ABSTRACT

Purpose:

The aim of this paper is to understand how discourses of electronic media present reflections and refractions of resistance practices of the youth in organizational spaces as shopping malls ; these practices are currently known as Rolezinhos.

Originality/gap/relevance/implications:

Considering urban spaces as socially produced and cities as practical and discursive stages of symbolic dynamics of segregation, we discuss the processes of occupation of shopping malls in the city of Belo Horizonte, Minas Gerais, by youngsters from run-down areas, namedRolezinhos by electronic media.

Key methodological aspects:

We adopted the French Discourse Analysis as the basis of analysis of this research. The analysis corpus consists of discourses present in fifteen electronic news portals of the city of Belo Horizonte, Minas Gerais, which produced during the year 2013 eighteen reports on the collective occupation of shopping malls by youngstersfrom run-down areas.

Summary of key results:

Resistance practices have expanded the boundaries of organizational spaces once they displace control points of the actions of subjects and question the construction of the shopping malls as organizational space to segregate disadvantaged social groups, emphasizing the potential for resistance and reframing of groups marginalized in these organizations.

Key considerations/conclusions:

We understand the "rolezinhos" as achallenge of the limits of organizational space that produced border displacement of organizations. They are effects of changes in the relations of socioeconomic forces that were in the streets and, when expanded into organizational spaces, caused tensions which remain latent because the streets continue their dynamics and will again challenge these boundaries.

KEYWORDS
Practices; Organizations; Discourse analysis; Rolezinhos; Shopping malls

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