ABSTRACT
Corporate universities are a recent and important organizational strategy aiming to potencialyze employees’ development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intends to identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to aline their practices with competency management and knowledge management.
KEYWORDS
Continuous learning; Doctrinal character; Classroom method; Distance learning; Knowledge management