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Editorial

Editorial

In this issue, we present articles covering the different levels in which the reflection and practice in Management take place. The contributions range from the analysis of the Institutional and Economic Environment, the developments in the Market and in Technology, to the strategic actions of Entrepreneurship, Business Strategy and Governance. In addition, other studies on the no less important Management activities, represented by articles on Marketing, Human Resources, Organizational Behavior and Decision Making, also make up this issue.

I have the two following requests.

1. PROMOTION

The presence of Revista de Administração in an increasing number of indexers and international repositories increases the visibility of your content, which should contribute to its professional use and its citation by other researchers.

I request that our authors and readers use their networks to actively promote the contents of the journal, whether your own articles or others to which you wish to draw attention. With this, you will be helping to expand the global share of the community of research in Administration and Accounting that see the Revista de Administração as a major vehicle for dissemination of knowledge of the area. The metrics of impact of the journal, as well of the authors, will reflect the success of these beneficial initiatives.

2. CITATION

Our Revista da Administração is known in the community for a number of variants of names and acronyms. Some of them are quite popular, such as the acronym RAUSP. These diverse forms of citation, although familiar to us, makes it difficult to obtain a correct automatic measure, taken by indexers, of the amount of citations, one of the most used metrics of impact of scientific journals in academic review.

I therefore request on behalf of our journal and its authors, that the oficial name always be used as recorded in the ISSN of IBICT, which is "Revista de Administração". Thus, you are contributing to the correct measure of impact of the journal and of its authors' contributions.

Finally, I hope that all our readers will find the information in this edition to be relevant to their activity and a stimulus for future research.

Prof. Nicolau Reinhard, Ph.D

Editor of Revista de Administração

Publication Dates

  • Publication in this collection
    16 May 2014
  • Date of issue
    Mar 2014
Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo Avenida Professor Luciano Gualberto, 908, sala F184, 05508-900 São Paulo / SP Brasil, Tel./Fax 55 11 3818-4002 - São Paulo - SP - Brazil
E-mail: rausp@usp.br