Abstract
This article discusses about Cup 2014 media agenda, based on the media coverage of the World Cup 2010 made by Blog do Juca. In terms of methodology, uses content analysis and critical discourse analysis, setting posts and comments pertaining to the blog as empirical base. Finally, summarizes the main recurrences, highlighting some of the challenges presented in the problem's horizon.
KEYWORDS
2010 World Cup; Sports-media agenda; 2014 World Cup; Blog do Juca