ABSTRACT
In the state of Espírito Santo, the State Department of Health created the mobile health application "Movimento 21 dias por uma vida mais saudável" (M21) to encourage the population to have healthier habits. The aim of this study was to present and discuss, through posts on social networks, the ways in which some of the participants of M21 sought to relate to the program. The main research strategy used was the mapping of #Movimento21dias in social networks over a period of two years (2016-2018). From the data coming from the M21 page and the user's posts on social networks, it was noted that the program had low adherence and notoriety. Regarding the uses, it is concluded that the subjects mobilize singular ways to deal with the discourses of M21, manifesting hybrid and distinct movements.
Keywords:
Mobile health; Public polices; Phisycal activity; Health prevention