The Idea of Corporate Governance, North-American style, is spreading in Brazil. Apparently it's a simple isomorphic movement conducted by the financial market and Federal Government paving the way to the "financialisation" of Brazilian economy and society. Looking in depth, we can see a lot of peculiarities caused by the uses f the idea in the hands of ours elites. Actually, the Brazilian elites are carving a new meaning for the concept, infusing their particular interests and sensibilities. The text wants to analyze this spreading as a kind of social polysemy in a "Bourdieusian" flavor, trying to demonstrate that the Brazilian Corporate Governance is more a very plastic cultural concept than a rational economic tool.
Economical sociology; Financial sociology; Financialisation; Corporative governance; Convergence of elites
