The research was accomplished in a sample of 75 farmers with the application of an open structured questionnaire. It was verified that farmers decide, under the actual economic model, make their decisions focused on the economic results, that is to say, the maximization of profit. In this sense, their decision is made by the logic of obtaining a larger production at the smallest cost making use of available technology and technical assistance, with regard to climatic conditions, obtaining a good quality product, observing market demands, mainly those related to price. The environmental aspects are only observed with priority when they participate or interfere in a direct way in the economic results, otherwise, the actions are summarised to simple practices and procedures considered enough by farmers to solve the problems. The integralization of environmental aspects in the farmers' decision process besides the logic of their decision must consider the role of State as a promoter of changes.
decision making; farmers; outcome priorization; environmental aspects
