The present article aims at analyzing the production costs, profitability and risks involved in the apple agro-business concerning two varieties grown in Fraiburgo, Brazil: Gala and Fuji. Production costs, profitability and risks involved in this activity are described based on two plant densities. The methodology, based on the discounted cash flow, generated return and risk indicators. These indicators show medium profitability associated with this agro-business. Nevertheless use of technology, measured by plant density, improves profitability, as well as to change cultivar Gala by Fuji.
yield of agribusiness; costs of apple production; viability analysis
