The macadamia culture stands out as promising activity to the external market. Brazil is in the 6th place in the world production, with approximately 3% of the production. There is a growing demand for the product, the one that comes attracting the investors' attention in this segment of the agribusiness. One of the difficulties of the macadamia culture is the high period of return of the capital, being important for the development of the activity the knowledge of the production cost and of the profitability of the investment. It was aimed in this work to do a rising of the situation of the culture in Brazil and of the economical viability of the activity. An estimate of the production costs was accomplished among the main producers and exporters of the country. It was taken in consideration the economical indicators: Net Present Value (NPV), Internal Rate of Return (IRR), Pay-back and discounted Pay-back. The results indicate that the culture of macadamia is a viable activity and that the success of the investment depends on the quality of the product.
Macadamia integrifolia; agribusiness; production cost; exportation; profitability
