Corporate Social Responsibility and employee behavior: mediating role of organizational commitment

Abstract

Purpose:

The study investigates the relationship between employees’ perception about the external CSR practices of their organizations and employees’ organizational commitment (affective) and job engagement, organization engagement, organizational citizenship behavior related to the individual, and organizational citizenship behavior related to the organization in the context of the Saudi banking industry.

Design/methodology/approach:

The study draws its theoretical groundwork from social identity theory (Tajfel & Turner, 1979) and social exchange theory (Blau, 1964). Data were collected through survey questionnaire, and the Mediation regression analysis is used for exploring the relationship between independent and dependent variables based on Baron & Kenny’s (1986) method.

Findings:

The study observes a positive relationship between perceived CSR and organizational commitment, employee engagement and organizational citizenship behavior related to organization. However, the organizational citizenship behavior related to the individual is not observed to have linked to perceived CSR.

Originality/value:

The uniqueness of this study lies on its framework and a particular aspect of CSR measurement. It conceptualizes one integrated model to build a relationship among CSR, organizational commitment, employee engagement and OCB. As the study views CSR as a competitive tool for the organizations, here the CSR activities are measured in relative rather than absolute terms, stand-alone act of an organization.

Keywords:
Corporate Social Responsibility; job engagement; organizational commitment; organizational citizenship behavior; organizational engagement

Resumo

Objetivo:

O estudo investiga o relacionamento entre a percepção dos funcionários sobre as práticas externas de RSC de suas organizações e o compromisso organizacional dos funcionários (afetivo) e o engajamento no trabalho, engajamento na organização, comportamento de cidadania organizacional relacionado ao indivíduo e o comportamento de cidadania organizacional relacionado à organização no contexto do setor bancário saudita.

Metodologia:

O estudo extrai sua base teórica da teoria da identidade social (Tajfel & Turner, 1979) e da teoria da troca social (Blau, 1964). Os dados foram coletados por meio de pesquisa com o uso de questionários, e a Análise de regressão da mediação foi utilizada para explorar o relacionamento entre as variáveis independentes e dependentes com base no método de Baron & Kenny (1986).

Resultados:

O estudo observado um relacionamento positivo entre a RSC e o compromisso organizacional, engajamento do funcionário e comportamento de cidadania organizacional relacionado à organização. O comportamento de cidadania organizacional relacionado ao indivíduo não foi, entretanto, observado como estando vinculado à RSC percebida.

Contribuições:

A originalidade deste estudo está em sua estrutura e em um aspecto particular da medição da RSC. Ele conceitualiza um modelo integrado para construir um relacionamento entre a RSC, o compromisso organizacional, o engajamento do funcionário e o CCO. Como o estudo vê a RSC como uma ferramenta competitiva para as organizações, aqui as atividades de RSC são medidas em termos relativos em vez de termos absolutos, ato independente de uma organização.

Palavras-chave:
responsabilidade social corporativa; engajamento no trabalho; compromisso organizacional; comportamento de cidadania organizacional; engajamento organizacional

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

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• 5
  Evaluation process: Double Blind Review

Appendix - Questionnaire

Contribution of each author:

Publication Dates

• Publication in this collection
  Apr-Jun 2016

History

• Received
  14 Jan 2015
• Accepted
  02 June 2016