Strip cartoons had a captive market for more than twenty years in Brazil and millions of readers eagerly consumed stories published in magazines with national circulation. Nevertheless this type of vehicle was almost completely ignored by scholars and considered a sub-genre of literature, and its reading public considered as of low cultural capacity and low income level. However, is it possible for the historian not to recognize cartoon strips as a social practice? Could mass culture have created an enormous number of readers without face and taste? These questions bring to the fore the feminist social movements in Brazil and the reading practices of the fifties and sixties.
cultural history; language; reading