OBJECTIVES: to assess performance of the Breast Feeding Incentive Program implementation in the municipality of Olinda, in 2003. METHODS: a normative, cross sectional assessment study in the 40 Family Healthcare Teams implemented in two Sanitary Districts of the Olinda municipality from July to September, 2003. This study focused on the Breast Feeding Incentive Program and determined as implemented (90% to 100% of affirmative answers), partially acceptable implementation (70% to less than 90% of affirmative answers) and not implemented (less than 50% of affirmative answers). RESULTS: the Breast Feeding Program implementation program by the Family Healthcare Teams was rated in 22.5%, considering partially acceptable implementation with the best performance determined for Sanitary District II. Among activities to promote the program, (highlights) the following was listed "early incentive to exclusive breast feeding", "prenatal orientation", "and nutritional orientation for weaning" and "multidisciplinary professional involvement", as being especially focused by the teams of both Sanitary Districts. CONCLUSIONS: insufficient adhesion of family healthcare teams to the activities established by the Ministry of Health, impacting the degree of implementation of the Breast Feeding Incentive Program and possibly not favoring prevalence increase of exclusive breast feeding and modalities in the municipality of Olinda.
Breast feeding; Quality assurance; health care; Program evaluation; Family health
