This article discusses a labor gymnastics program implementation at a call center, evidencing the effects of labor organization on telemarketing work practices. It aims at understanding the reasons for the low participation in the program, which was implemented after the workers' request, by the company ergonomics committee. The data obtained through field observation and semi-structured interviews were apparently contradictory, as attendance to the labor gymnastics sessions kept low, although most workers expressed very favorable opinions about the program. It was observed that the implementation of a gymnastic program without work reorganization might cause workers' hindrance. The authors discuss the interactions between physical ambiance, as well as social and organizational space. Finally, aiming at a more effective planning, other parameters for a gymnastic program are suggested.
activity; labor gymnastics; work organization; ergonomic committee
