Hospitalidad y Gestión para Stakeholders: un análisis cualitativo de las contribuciones a eventos corporativos

Abstract

Companies have the opportunity to strengthen ties with their consumers by providing experiences that demonstrate relationships between the different stakeholders that participate in the process. In the context of corporate events, some experiences can be measured through the provision of services that involve corporate mobility. Within this approach, the general objective is to understand the qualification of hospitality for corporate event companies. Specific objectives are also sought: 1) listing the main services of corporate mobility in the perception of companies at corporate events; 2) listing the main stakeholders of corporate events. Based on the presented objectives, this study is qualitative and exploratory, carried out through a semi-structured interview script with content analysis proposed by Bardin (1977) using an Atlas TI tool. The application of an interview script was carried out by six specialists in the segment of corporate events, results pointed to the knowledge of the term “Hospitality” by all and its association with well-being, thinking about details and managing an experience. The results provided support to assert the prepositions adopted for this moment of the research (P1 - Hospitality influences the host-guest relationship, being relevant for corporate event companies and P2 - Hospitality positively influences management for stakeholders in corporate mobility).

Keywords
Hospitality; Corporate events; Corporate Mobility; Stakeholders