BACKGROUND: for the embracement practice in health services to occur it is necessary to develop ways to receive the population, respecting the different modes of how the users seek help. In this way, this assignment is an experience report that had as objective to expedite the access to service of speech therapy, as well as to listen and to give more appropriate answers to the users. PRODUCERS: as a way to structure the access, one accomplished the implementation of embracement´s practice in the incoming door at the services of speech therapy at Toledo´s city in Parana. For the embracement practice's achievement we established two instances, the first one referred to the waiting list of users which needed to be known and in the second moment the new users choose between days and fixed schedule, as a manner of incoming in services of speech therapy. In some of these meetings there was also the participation of nurses, psychologists, social workers. RESULTS: there was offered to the users a better access to the speech therapy treatment, an enrichment in the professional/user relationship was offered, for adequacy of therapy procedures and explanations about the service functioning. CONCLUSION: implementing embracement practice at the incoming door for the services of speech therapy, expedited the access for the population, as well as listening also implies in respecting the user´s demands.
User Embracement; Health Services Accessibility; Speech, Language and Hearing Sciences