The purpose of this study was to determine, through the calculation of the net present value (VPL), the internal return rate (TIR) and of the Economic Payback (PBE), the economic viability of the production of Alpinia purpurata, Etlingera elatior and Anthurium andraeanum in the Rio de Janeiro State, as well as to identify and to verify by means of sensitivity analysis the influence of some factors of the production system on the profitability of the activity in the main producing regions. The results showed that the production of the tropical species is a profitable and promising activity for the farmers in the State of Rio de Janeiro. However, it is a developing market, whose factors of greatest impact on the profitability and investment return time (PBE) are the selling price of the product and the percentage of production losses. Thus, the aggregation of value and strategic planning of the production are important market measures for the consolidation of this sector.
tropical flower; production; economic viability; sensitivity analysis
