The Prejudice, independent of the group to which the individual belongs, is a very old phenomenon. Presently it is possible to observe that some discriminatory practices are assuming new faces. Rather than diminishing prejudice, they present subtle, camouflaged versions. One promising explanation of this problem is centered in human values, because this construct is capable of orientating choices, attitudes, value judgments, and social situations. 200 students of both sexes graduating from the Psychology course of a private university answered the inventory of sexual ambivalence, basic human values and socio-demographic data was collectively given in the classroom. It was observed that personal value orientation related to hostile and benevolent sexism, while social value orientation related only to benevolent sexism. Thus, values which favor individualism were capable of fomenting a subtle prejudice as well as traditional prejudice, which points to the significance of social orientation and subtle discrimination.
Human values; Ambivalent sexism; Prejudice
