DILEMAS DO AGRONEGÓCIO: AMPLIAR OU NÃO A COMERCIALIZAÇÃO DE GRÃOS?

ABSTRACT

The company GRAN Agro, at the end of 2014, had as its goal to define new strategies to be adopted in the grain marketing area. Antonio Silveira, Chief Executive Officer (CEO), was strongly pressed by the organization's shareholders at a strategy meeting. They charged the CEO better financial results, considering that they want higher profits, including the increase in dividend distributions, so that the company becomes more attractive to investors in the market. Then analyzing this challenge and the company's business trajectory, as well as researching the scenario of the Brazilian and international agribusiness market, Antonio found that the time had come for the GRAN Agro expand its operations in the grain market. So he chose to analyze the feasibility of commercialization of corn, because it considered that this would tend to maintain an excellent alternative production in Brazil. Moreover, it could be taken advantage of the infrastructure that the company already had, and there also the export option, depending on economic conditions of the world stage, given that corn is a widely consumed grain. The challenge of the CEO is to check the feasibility of marketing of grain.

For this you will have the help of the chief financial officer and chief operating officer, together with their teams to analyze information on the market 'winter maize' in three main Brazilian states, involving costs and expenses. The aim will be to analyze the feasibility of choice of the market for corn for the commercialization of Agro GRAN. The directors involved should use quantitative methods to analyze the market (state) that will yield better results.

Keywords:
Costs; Statistics; Quantitative Methods; Interdisciplinary