THE RELATIONSHIP BETWEEN THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND PROFESSIONALS’ TURNOVER INTENTION.

ABSTRACT

It has been analyzed in this paper the relation between the corporate social responsibility (CSR) practices perception and the turnover intention (TI) of Brazilian professionals from different states and economic sectors. The data has been collected through a questionnaire based on perceived scales of corporate social responsibility practices (TURKEY, 2009b) and turnover intention scale (Siqueira et al., 2012) with 100 professionals. The data has been analyzed by a structural equation modeling using the Smart PLS software 3. A summary of the results indicates that the perception of corporate social responsibility practices negatively influences the intention of professionals’ turnover. In other words, the more positive is the corporate social responsibility practices perception implies less turnover intention. The results suggest an interdependence between the individual and organizational dimensions, which determine the thought, the planning and the desire to leave an organization. This interdependence causes the professional to realize that if his organization adopts social responsibility practices have a sense of commitment and trust towards the company, reducing then the turnover intention. The data has also revealed that social responsibility actions towards the groups of social stakeholders, not social and employees positively affect the perception of corporate social responsibility practices. The results lead to a rejection of the hypothesis that the actions aimed at consumers and government positively affect this perception.

Corporate Social Responsibility; turnover intention; Structural equation modeling