The beautiful body was always present in the imagery and longing of people who increasingly resort to the resources in order to achieve such beauty. Nowadays this beauty is also sought in the construction of avatars and the virtual environments seem to be contaminated. Therefore, we conducted a study aiming at investigating the beautiful in these environments, with representative avatars in the game Second Life. As a methodological proposal, we investigated 28 people in eight different environments. By analyzing data, we chose to use the visual sociology. As main results, we found the construction of avatars with desired physical attributes in line with our current society, in which women seek to explore the sensuality and men seek the physical force. These results led us to conclude that worshiped physical standards can be widely found in these environments.
Beauty Culture; Human Development; Technological Development
