Health communication: a study of the profile and structure of municipal communication advisory services in 2014-2015

Nardi, Antonio Carlos Figueiredo; Soares, Rackynelly Alves Sarmento; Mendonça, Ana Valéria Machado; Sousa, Maria Fátima de

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Epidemiologia e Serviços de Saúde

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ORIGINAL ARTICLE • Epidemiol. Serv. Saúde 27 (2) • 2018 • https://doi.org/10.5123/S1679-49742018000200015 copy

Health communication: a study of the profile and structure of municipal communication advisory services in 2014-2015^* * This article has its origin in the doctoral research of Antonio Carlos Figueiredo Nardi defended at the Post-Graduate Program in Health Sciences, Faculty of Health Sciences, University of Brasília (UnB), under the supervision of Prof. Maria Fatima de Sousa, with the support of the UnB Health Information and Communication Technology Studies and Research Unit, coordinated by Prof. Ana Valeria Machado Mendonça.

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Objetivo:

to investigate the characteristics of health communication services taking the Municipal Health Department Councils network in Brazil as a basis.

Methods:

this was a quantitative study with an exploratory design conducted in 2014-2015, using non-probability sampling. Four structured questionnaires were used examining four dimensions: 1) structure of the communication advisory service work; 2) profile of the professionals working in these services; 3) the main duties of these advisory services, and 4) possible variants of municipalities not having this specialized service.

Results:

72 of the 122 participating municipalities did not have a communication advisory service and only two network members had communications directorates; work facilities were precarious, professionals had little length of communication advisory service; they did not have job stability and were not members of the health management councils.

Conclusion:

Although they provide direct advice to health secretaries, the working conditions of communication professionals compromise their planning actions.

Keywords:
Public Health Policies; Unified Health System; Health Management; Health Communication

Variables	Communication adviser of SMS	Communication adviser of COSEMS
Variables	Frequency (n=43)	Frequency (n=10)
Sex
Female	25	5
Male	18	5
Education level
Higher educationl	4	-
Graduation	21	2
Specialization	14	6
Masters	1	-
Doctorate	1	1
Not informed	2	1
Training Area
Communication	26	9
Health	4	-
Other areas	7	-
Not informed	6	1
Employment relationship
CLT^a	3	2
DAS^b/commissioned	21	1
Statutory	5	-
Statutory/ or commissioned	6	-
Staff/function gratified	3	-
Service Provider	2	7
Other, please specify	3	-
Working time in SMS
Up to 4 years	31	8
Less than 4 years	12	2
Length of time working in the health area
Up to 4 years	30	4
Less than 4 years	13	6

Variables	SMS communication adviser	COSEMS communication adviser
Variables	Frequency (n=43)	Frequency (n=10)
The communication area is directly linked to Secretary/President
No	6	-
Yes	37	10
Someone in the communication area has a seat on the collegiate management body
No	28	-
Yes	15	-
The communication area is included on the Health Department organization chart
No	34	-
Yes	9	-
Communication area has its own room
No	43	10
Yes	-	-
Equipment (camera, computer, notebook, printer, camcorder, DVD recorder, cell phone, TV)
No	43	10
Yes	-	-
Information technology (equipment, software, internet access)
No	43	10
Yes	-	-
Access to the media (subscriptions to newspapers, Internet portals, cable TV, other)
No	43	10
Yes	-	-
Access to media and communication tools (Facebook, Skype, internet portals, blogs, Twitter, among others)
No	43	1
Yes	-	9
Clipping systems (with or without evaluation of results/content approach - quantitative and qualitative evaluation of goals)
No	43	10
Yes	-	0
Mailing systems (for sending releases, agenda alert, press conference, notes, clarifications, etc.)
No	43	10
Yes	-	0
The communication area has its own budget
No	40	10
Yes	3	-
The communication area has a communication medium (newspaper, magazine, radio program, etc.)
No	29	3
Yes	14	7
The communication area has information and communication strategies aimed at giving greater visibility to SUS guidelines
No	20	2
Yes	23	8
The communication area has publications focused on health information and communication
No	21	5
Yes	22	5
The communication area has a plan and is implementing it
No	40	6
Yes	3	4
If you answered yes to the previous question, is there a process for monitoring and evaluation this planning
No	40	6
Yes	3	4
There is systematic professional training for communication area staff
No	31	8
Yes	12	2

Secretaria de Vigilância em Saúde e Ambiente - Ministério da Saúde do Brasil SRTVN Quadra 701, Via W5 Norte, Lote D, Edifício P0700, CEP: 70719-040, +55 61 3315-3464, Fax: +55 61 3315-3464 - Brasília - DF - Brazil
E-mail: ress.svs@gmail.com

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[1] Correspondence: Antonio Carlos Figueiredo Nardi - Rua Piratininga, No. 178, ap. 31, Maringá, PR, Brazil. CEP: 87.013-100. E-mail: antonio.nardi@saude.gov.br