Abstract
This article questions the subjective construction that emerges in the conflicting relationship between Social Work and social policy management. The study analyzes the discourse following the perspective of Potter and Wetherell, using as references interviews applied in a research project developed between 2016 and 2017. The results demonstrate a discourse of entrepreneurship around the field of Social Work, which, after the recovery of the university level that occurred in Chile in 2005, emphasize the traditions of the profession before the mandates established by the New Public Management (NPM), forging cultural and work conflicts.
Keywords:
Social management; Subjectivity; Materiality; Social Work; New Public Management (NPM)