This article reflects on issues involving the traditional Brazilian media and human rights in the scenery of neoliberal globalization. It looks at the two elements of this study to indicate factors that help to form a certain conjuncture. Adopting a critical, historic and dialectical position, it conducts an intersection between traditional Brazilian mass media outlets and human rights, to analyze questions about both and indicate possible options. The conclusion does not generalize based on bibliographic research used but detects trends and opportunities based on a significant sample of data.
Media; Human rights; Neoliberal globalization; Critical; Social responsibility