This article presents an analyses of the opinions of undergraduate psychology students regarding a television advertisement for a specific analgesic, and their own experience with self-medication. It was seen that the students are critical of self-medication in general, but when it comes to their own personal experience they do not seek any broad psychological understanding of pain. We can conclude that, despite their formation in psychology, they tend to deal with pain basically as an organic phenomenon rather than a symptom of a psychological conflict.
Pain; self-medication; consumption; advertizing; symptom