The aim of this paper is to investigate, through cultural expressions of self-virtualization, the pendulum equivocity between common fetishism and the forms of aestheticizing desire in the current technological scenario. Since first ego formation, “surface projection” of the maternal gaze, as far as the virtualized ego in extreme body modifications, or even as an avatar in games and social networks; discussion concerning the dialectic between objectification and symbolic authoring possibilities of existing in present culture is necessary to psychoanalysis.
Fetishism; virtuality; body image; culture