The aim of this work is to elucidate the origins of the entrepreneurs' representation crisis in the decade of the 1980's and the rise of the National Entrepreneurs' Basis' Thinking (Pensamento Nacional das Bases Empresariais - PNBE) in this context. Created in 1987 and institutionalized in 1990, the PNBE was born from a profound dissatisfaction with the answer to the crisis that had been articulated by the traditional entrepreneur's representation structure. Presenting a project aimed to supersede the economic and corporative character of previous propositions of the entrepreneurial class, this entity presented a new alternative of hegemonic character as a solution of the crisis. This project, however, has never assumed defined contours. It was more a faith pledge than a program.
entrepreneur; entrepreneurial representation; National Entrepreneurs' Basis' Thinking
