INTRODUCTION: Ageing is a process of irreversible changes, both physical and physiological. According to WHO, health programs directed to the elders must promote and encourage them to have a routine based on their goals. The number of senior citizens in Brazil is on the rise, and studies show that in 2020 they will represent about 12.5% of the country's population; therefore, health policies must meet the needs of this age group. OBJECTIVES: To create a health program for elders that can be applied at primary health care centers. METHODOLOGY: The project was initially applied at "Centro de Saúde Escola Barra Funda Dr. Alexandre Vranjac". Using both bibliographic and field research, we were able to create a profile of elders in the area and, thus, understand the needs of this age group, which enabled us to map the different activities directed to senior citizens that are available in the area and suggest new activities that appeal to this public. RESULTS: Several centers offer activities to senior citizens; however, few citizens attend them, which shows that more effective ways to advertise them must be used to attract more elders. After analyzing the data, a guidebook was created to help professionals when dealing with elders. In it, there is a bibliographic review about the ageing process, a flowchart with the ideal management of elder patients, a summary of activities available in the area and a schedule with such activities. This guidebook aims to help the professionals offer their patients a better orientation.
Geriatrics; Primary Health Care; Public Health
