The ambiguity-conflict model as tool for the analysis of Pharmaceutical Services challenges in João Pessoa, Paraíba, Brazil

This paper aims to analyze the levels of ambiguity and conflict related to objectives and resources (means) required for the implementation of Pharmaceutical Services in the city of João Pessoa-PB, Brazil. Data were collected by means of semi-structured interviews and systematized as for content analysis. Data analysis followed the ambiguity-conflict model of Richard Matland. A low ambiguity level was found regarding pharmaceutical policy objectives, but showing a considerable level of conflict in relation to the means. The findings contained some characteristics of 'administrative implementation' and attributes of 'Politics' type.

Pharmaceutical Services; Public policies; Health evaluation