The aim of this article is (i) to demonstrate how the revitalization experience of the Bairro do Recife was deviated following the city marketing tendency, understood as the rising rate of transformation of certain localities, placing emphasis on speculation in buildings and works of famous architects, with serious repercussions for the flow of vehicles and people, and (ii) to question the legitimacy of projects that, although institutionally approved, compromise the characteristics of certain urban spatial structures such as historic centers.
historical heritage; spatial legitimacy; Bairro do Recife