This article addresses the process of social change taking place in Argentina over the past two decades, during which the family went from a marginal position as cultural notion to become a hegemonic representation of particular sexual-affective relationships and domestic arrangements of persons of homosexual orientation. We explore a series of discursive threads (human rights; "psych knowledge"; egalitarian citizenship and laws; "the argument of love") that were re-appropriated by LGBT organizations to construct an interpretive framework based on the notion of "we are families" and their respective claim to be socially and legally recognized. We also show how that such interpretative framework was received by mass media. Not without resistance, that contributed to recreate and to grant it standing as a social issue. The sanction of the "Equal Marriage" Act in 2010, which allows for same-sex marriage, comes to represent the symbolic corollary of this process of instilling family meanings and practices in the homosexual way of life.
homosexuality; family; interpretive framework; social change