Based on the study of Monteiro Lobato's creative project I discuss his importance in the national literary field's foundation as a writer and an editor. Lobato's literary project renewed literary writing, both in the approached themes and the use of language techniques. It also modified the bases for book's production and distribution in the country, promoting in a unique way at his time, the reader's formation in Brazil.
Monteiro Lobato; literary field; literary project; readers; book