This study is a reflection on the communicative action as a strategy to redirect public health practices in Brazil. This purpose has a fundamental importance at the moment that the Brazilian Unified Health System (UHS) celebrates its two decades of implantation. Although it is considered the "best health plan in the world", the UHS has faced technical and political difficulties in its implementation. The issue that arises is: how has the UHS faced challenges to ensure its users' quality of life and health? There are a lot of approaches that emerge from that issue, but our focus will be the analysis of the socio-educational practices created by the Ministry of Health/National Health Foundation, and we will emphasize its theoretical and methodological background, as well as J. Habermas's theory of communicative action.
Health education; Unified Health System (UHS); Communicative action; Public health; Quality of life
