The intention of this integrative literature review is to better know the strategies for attracting blood donors used by blood banks (hemocenters) in Brazil. The bibliographic survey covered national and international publications from 2000 to 2009, of which 39 texts were identified to compose the study sample. The results showed a scarcity of publication on the theme, with the United States, Brazil, Canada, and the UK publishing most. The strategies found to attract blood donors were grouped as follows: welcoming; campaigns; and educational strategies. We observe the necessity for greater socialization of the strategies to attract blood donors utilized by hemocenters in order to exchange experiences between services and as such contribute to the increasing the number of blood donors in Brazil, seeking new donors and their loyalty.
Blood donors.; Social marketing; Blood banks; Hemotherapy service
