This study aims to analyze the strategies and tactics that the Brazilian media links to constitute organ donor subjects. The corpus of analysis was a newspaper of wide national circulation that is considered the most influent of Brazil. This study is qualitative in nature with an exploratory approach and is associated with Cultural Studies in its post-structuralist slant, using tools proposed by Michael Foucault. The newspaper article analysis allows forms of power that establish truths about organ donation and what constitutes donor subjects to emerge. We consider that these speeches are seen as a biopolitical strategy that uses a tangle of tactics to conduct the population, revolving around the possibilities of organ donation.
Communication media; Organ transplantation; Tissue donors; Organ donors