The essay argues that the fact of us living in a society that reproduces while a 'huge collection of merchandize' forces the merchandize to be predominant social relation between individuals. Since, among the decisive characteristics of the merchandize, we have the contempt for the usefulness of the products of labor (the supremacy of the Exchange value over the vale of use), a Merchant society is that in which the production has as its purpose not the human needs, but profit. With the structural crisis of capital which is installed from the 1970's, (Mészáros), the maintenance of a society which reproduces by the mediation of reproduction of merchandize imposes to the human beings a life increasingly alienated. Alienated in two senses: the human needs present themselves in a manner that is weaker and weaker in social production and, on the other hand, the spendthrift and destructive production becomes the predominant expression of the inhumanity of capital. It is in this group of factors that the fundamental determinations that articulate, today, labor, social wholeness (sociability) and reproduction of individuals (individuality) is based.
ontology; Marx; Lukács; Mészáros