ABSTRACT
This paper proposes to relieve the place that Mikhail Bakhtin assigns to relationships between enunciation's time and discoursive's time. The concepts of conscience, intention, ideological creativity and understanding come to the delimitation of other concepts, structurants and decisive, as the strategic interaction's time. The dialogical perspective approach to popular culture suggests us to discuss on relationship established in the open agonistic semiotic space between two domains: the ideological and ideological time. Heteroglossia designates a field of interaction of voices with strategic projects. To recognize this implies assuming the voice of popular culture as interacting with other voices in the time of the struggle for ideological significance. The fecundity of the never consummated discussion on the historical subject of discourse invites us to strain the notion of transformation with what Balandier called inversion strategies. We explore in this way, the concerns of sociological nature that cross Bakhtinian reflections on the text and enunciation.
Keywords:
Mikhail Bakhtin; Inversion strategies; Agonistic semiotic space.