Adorno and Horkheimer adoted the notion of the fetishism of commodities for the analysis of art and culture. Material, physical goods are not identical to symbolic ones. In spite of being predominant cultural industry can not be taken as the prototype of all analyses of culture. One can not reduce all cultural productives of the period of market economy to market products. The plurality of artistic and cultural practices present in countries like Brazil, does make questionable the indiscriminate use of the Frankfurtian framework.
Commodity; fetishism; cultural industry; cultural goods