ABSTRACT:
The accommodations segment is one of the most profitable within the tourist activity, which is why the Brazilian state initiative has sought to intervent in different ways in the regulation and planning of the sector, through public policies aimed at optimizing the provision of services. The Brazilian Accommodations System of Classification (SBClass) arises from this proposal, seeking to function both as a tool to support tourists and as a state standardization mechanism for hotel services. However, the low rates of adherence to the system raise the issue of the system assessment as a national public policy. The present study aims to analyze the SBClass within the logic of the policy cycle, which seeks to explain in a simplified way the main processes inherent to the elaboration and operation of a public policy. The research presented is descriptive and exploratory, using as a technical procedure the case study, based on the capture of data referring to SBClass and its subsequent organization in the phases of the cycle. During the analysis of the system, it was verified that the SBClass of 2011 presented advances in relation to its predecessors, but that certain aspects still lack discussions for improvement in future versions of this policy.
KEYWORDS:
Public Policies; Accommodations; SBClass; Policy Cycle
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Source: Prepared by the author, 2018