Abstract:
This work aims to analyze and identify the attributes present in Airbnb Experiences. For this, it considered the seven attributes of Memorable Tourism Experiences (MTE) proposed by Kim & Ritchie (2014): hedonism, refreshment, meaningfulness, novelty, local culture, knowledge, and involvement. With a qualitative and quantitative approach, the method comprising the collection of 500 reviews from 100 experiences offered in the two biggest cities in Brazil generated a corpus of 25,742 words. The content analysis technique (Bardin, 2011) was applied to identify those attributes of the MTE based on categories defined a priori and then show the descriptive statistics of the frequencies of the identified attributes and the crossings between the variables. A new attribute was identified, named "welcoming", referring to the attitude of the "host" who offers the experience; being the most evidenced by users in 351 reviews as a positive aspect of the experience.
Keywords:
memorable experiences; Airbnb; welcoming; hospitality; MTE
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Source: Kim and Ritchie, 2014, translated
Source: Pine II and Gilmore (1999), translated and adapted by the authors
Source: Organized by the authors based on Kim & Ritchie (2014)
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors
Source: Prepared by the authors based on Kim & Ritchie (2014)