Abstract
This article investigates the social impact of the Zero-Hunger Program (Programa Fome Zero) in its pilot-community, the village of Guaribas in Northeast Brazil, particularly with respect to the expansion of public education and mass media. I attempt to show how the PFZ development project went beyond the delivery of financial aid, basic infrastructure, and economic technology in Guaribas, and sought to reform its beneficiaries' conducts, capacities, aspirations, and psychological dispositions. To that end, PFZ's concerted effort included workshops, the extension of public schooling, as well as increased exposure to mass media artefacts and pedagogical soap-operas. This enterprise, however, generated adverse "side-effects" such as the devaluation of local knowledge, the decline of farming, the aggravation of intergenerational conflict, the substantial emigration of the younger generations, and Guaribanos' increasing internalization of subaltern status in relation to other national communities.
Key words:
Programa Fome Zero; development; public education; mass media; subalternity